WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

SUBSCRIBE TO THIS BLOG

Communication

Fertility marketing's hope-based playbook is backfiring. Here's why patients are pushing back and what ethical fertility marketing actually looks like in practice.

4 min read

The Fertility Marketing Backlash

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 25, 2026, 1:45:27 PM

There is a particular kind of cruelty in selling hope to desperate people, even when you believe in your product completely. The fertility industry...

Women's Health Marketing Fertility Communication
READ NOW
Menopause brands default to tired symptom language. Here's why specificity, nuance, and smarter brand voice strategy win in this high-stakes category.

4 min read

We Need Better Language Than "Hot Flashes and Hormones"

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 17, 2026, 12:00:01 AM

The menopause category is having what marketers might call a "moment" — except it's less of a moment and more of a long-overdue reckoning. Brands are...

Copywriting Language Communication
READ NOW
Menopause marketing keeps failing women. Here's how to speak to this powerful, underserved audience with credibility, specificity, and zero condescension.

3 min read

Marketing Menopause Care Without Making Women Feel Old

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 10, 2026, 9:29:59 AM

There is a particular kind of marketing crime committed daily in the women's health space, and it goes something like this: a woman in her late...

Women's Health Marketing Audience Communication
READ NOW
Perimenopause marketing requires a rare skill: selling a solution before the audience knows they have the problem. Here's how to crack that positioning challenge.

3 min read

The Perimenopause Positioning Problem

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 29, 2026, 11:45:51 AM

There's a particular kind of marketing hell reserved for brands selling solutions to problems their audience hasn't named yet. Welcome to...

Women's Health Marketing Health Communication Mental Health
READ NOW
The

4 min read

The "Is This Normal?" Search Funnel

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 19, 2026, 10:20:07 AM

Every night, millions of women type some variation of "is it normal to..." into a search bar, usually in bed, usually after 10 PM, and usually about...

Audience Psychology Communication
READ NOW
Women don't trust healthcare brands, doctors, or AI. Here's why the trust gap exists and how smart marketers are building authentic relationships instead.

4 min read

Healthcare Trust Gap: Why Patients Don't Believe Anyone

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 1, 2026, 11:37:57 AM

Women's healthcare marketing has a trust problem so profound it makes Sisyphus look like he's making progress. After decades of being dismissed,...

Audience Health Tech Marketing Communication
READ NOW
Master crisis communication for women's health brands facing clinical challenges. Expert frameworks for managing efficacy questions and social media backlash.

4 min read

The Women's Health Crisis Communication Playbook

Picture of Women's Health Writing Team Women's Health Writing Team: Apr 20, 2026, 12:00:01 AM

The moment a clinical study contradicts your brand's efficacy claims, you're standing at the intersection of science, perception, and commerce—a...

Women's Health Marketing Public relations Communication
READ NOW
Health marketing walks the line between providing useful information and exploiting anxiety. We examine ethical boundaries that separate education from fear-based manipulation.

4 min read

Marketing Through Health Anxiety: Helpful Information vs. Fear Mongering

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 29, 2025, 8:00:00 AM

"Do you experience irregular periods? It could be PCOS, thyroid disease, or ovarian cancer." Three sentences that provide information while...

Marketing Emotion Communication Messaging
READ NOW
Learn how women's health and wellness brands are using WhatsApp and Telegram to create intimate, trusted marketing channels that respect privacy while driving engagement and conversion.

5 min read

WhatsApp and Telegram Marketing: Reaching Women in Privacy-First Messaging Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 1, 2025, 8:00:01 AM

Your target audience is increasingly unreachable through traditional channels.

Women's Health Marketing App marketing Communication Whatsapp
READ NOW
Navigate FDA regulations for FemTech marketing with this comprehensive guide covering medical device classifications, advertising rules, and compliance strategies for women's health startups.

4 min read

Navigating FDA Regulations: A Marketing Guide for FemTech Startups

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 22, 2025, 8:00:00 AM

Marketing FemTech products means walking a regulatory tightrope. The FDA doesn't care how innovative your period-tracking app is—they care about the...

Women's Health Marketing Legalities Communication
READ NOW