WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

SUBSCRIBE TO THIS BLOG

Communication

Health marketing walks the line between providing useful information and exploiting anxiety. We examine ethical boundaries that separate education from fear-based manipulation.

4 min read

Marketing Through Health Anxiety: Helpful Information vs. Fear Mongering

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 29, 2025 8:00:00 AM

"Do you experience irregular periods? It could be PCOS, thyroid disease, or ovarian cancer." Three sentences that provide information while...

Marketing Emotion Communication Messaging
READ NOW
Learn how women's health and wellness brands are using WhatsApp and Telegram to create intimate, trusted marketing channels that respect privacy while driving engagement and conversion.

5 min read

WhatsApp and Telegram Marketing: Reaching Women in Privacy-First Messaging Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 1, 2025 8:00:01 AM

Your target audience is increasingly unreachable through traditional channels.

Women's Health Marketing App marketing Communication Whatsapp
READ NOW
Navigate FDA regulations for FemTech marketing with this comprehensive guide covering medical device classifications, advertising rules, and compliance strategies for women's health startups.

4 min read

Navigating FDA Regulations: A Marketing Guide for FemTech Startups

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 22, 2025 8:00:00 AM

Marketing FemTech products means walking a regulatory tightrope. The FDA doesn't care how innovative your period-tracking app is—they care about the...

Women's Health Marketing Legalities Communication
READ NOW