WOMEN'S HEALTH MARKETING

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Emotion

Health marketing walks the line between providing useful information and exploiting anxiety. We examine ethical boundaries that separate education from fear-based manipulation.

4 min read

Marketing Through Health Anxiety: Helpful Information vs. Fear Mongering

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Women's Health Writing Team: Dec 29, 2025 8:00:00 AM

"Do you experience irregular periods? It could be PCOS, thyroid disease, or ovarian cancer." Three sentences that provide information while...

Marketing Emotion Communication Messaging

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