WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Data

FemTech personalization walks a tightrope between relevance and intrusion. Discover how the most successful brands use data to help rather than surveil.

4 min read

The Future of Personalization in FemTech Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:40 PM

The period tracking app knows you're trying to conceive. It knows you're forty-one. It knows you've had three unsuccessful cycles since you started...

Women's Health Marketing Audience Data
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Master cohort analysis for health behavior change apps. Learn retention patterns, engagement metrics, and data-driven optimization strategies that drive sustainable user growth.

7 min read

Cohort Analysis for Health Behavior Change Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 8, 2025 8:00:00 AM

Download any fitness app in January. Track your usage for twelve weeks. Join the 87% of users who abandon their health goals by March.

Women's Health Marketing Data Customer retention App marketing
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A/B testing health content requires balancing optimization with patient safety. Here's how to test sensitive women's health content ethically without compromising care or exploiting vulnerability.

6 min read

A/B Testing Sensitive Health Content: Ethical Considerations

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

A/B testing drives optimization across digital marketing. But when it comes to health content—especially women's health—traditional testing...

Research Data App marketing
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Learn expert strategies for balancing effective SMS, email, and in-app messaging while protecting sensitive health data.

5 min read

Marketing Automation Compliance for Femtech Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 2, 2025 2:17:47 PM

Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...

Women's Health Marketing Data
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Discover key metrics, examples, calculations, and strategies to measure and improve patient engagement and marketing effectiveness.

4 min read

Engagement Metrics (and What to do About Them)

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:44:07 PM

For women’s healthcare marketers, engagement metrics are crucial for evaluating the effectiveness of marketing efforts. Understanding how your...

Women's Health Marketing Data
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