7 min read
Cohort Analysis for Health Behavior Change Apps
Download any fitness app in January. Track your usage for twelve weeks. Join the 87% of users who abandon their health goals by March.
Because we need to take care of each other.
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7 min read
Download any fitness app in January. Track your usage for twelve weeks. Join the 87% of users who abandon their health goals by March.
6 min read
A/B testing drives optimization across digital marketing. But when it comes to health content—especially women's health—traditional testing...
5 min read
Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...
4 min read
For women’s healthcare marketers, engagement metrics are crucial for evaluating the effectiveness of marketing efforts. Understanding how your...