Women's Health Writing Team

 Over the past century, the marketing of feminine hygiene products has evolved significantly, reflecting changes in societal attitudes and advances in product innovation.

3 min read

Marketing Menstruation: From Stigma to Equity

Menstruation, a natural physiological process experienced by millions of women and girls worldwide every day, has long been surrounded by stigma and cultural taboos. Over the past century, the marketing of feminine hygiene products has evolved...

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Discover effective marketing strategies for women's health to attract and convert more clients.

2 min read

What Practice Owners Should Know About Marketing for Women’s Health

Women’s health is a unique niche within healthcare that requires specialized marketing strategies. Women are often the primary decision-makers in...

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Authentic communication about uncomfortable health topics, such as stress, menstruation, and constipation, is crucial for reaching women.

2 min read

Why Women’s Health Has Become a Priority for Brands

Women's health encompasses a wide range of topics, from menstruation and pregnancy to menopause and beyond. Recently, there has been an increase in...

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Explore the booming menopause market: trends, products, and marketing strategies for this $24 billion industry.

3 min read

Menopause Marketing: Tapping into a Billion-Dollar Opportunity

The menopause market is experiencing a revolution. Once a taboo subject, menopause is now at the forefront of health and wellness conversations,...

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menopausal women

1 min read

Menopause Ad Language: Navigating Google Ads Policies

Advertising menopause-related products and services on Google Ads can be challenging due to strict policies surrounding health claims and personal...

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Uncover the truth behind anti-aging skincare marketing and learn how to choose effective products for aging skin.

4 min read

The Aging Skincare Market: Separating Hype from Reality

As the global population ages, the skincare industry has increasingly focused on marketing products specifically targeted at older consumers. But how...

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marketing dietary supplements

3 min read

A Quick Guide to Marketing Dietary Supplements

The dietary supplement industry is a booming market, projected to nearly double in financial growth by 2026. With a vast array of products available,...

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women's health marketing

3 min read

Women’s Health Marketing: How to Reach Women Healthcare Consumers

Women make over 85 percent of consumer purchases in the U.S. When it comes to healthcare decisions for the household, they make up to 90 percent of...

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content marketing strategy femtech

4 min read

Content Marketing Strategy for FemTech Brands

Marketing for FemTech brands presents unique challenges due to the sensitive nature of topics involving women and femininity. These brands often...

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3 min read

How Educational Marketing Promotes Women’s Health

In the rapidly evolving field of women's health, educational marketing has emerged as a powerful tool to inform and engage customers. By leveraging...

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