5 min read
Women's Health Writing Team: Aug 18, 2025 8:00:00 AM
She schedules her mother's cardiology appointment while her teenager texts about needing a ride to practice, and somewhere between managing both lives, she realizes she's six months overdue for her own mammogram. The sandwich generation—primarily...
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2 min read
Women's Health Writing Team: Aug 11, 2025 8:00:00 AM
FemTech copywriting walks a tightrope between medical precision and human connection. You're not just selling products—you're discussing periods,...
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4 min read
Women's Health Writing Team: Jul 21, 2025 8:00:00 AM
Women's health products face a unique pricing paradox. High prices can signal quality and safety in a market where cheap alternatives often fail or...
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4 min read
Women's Health Writing Team: Jul 21, 2025 8:00:00 AM
Medical misinformation spreads faster than accurate health information on YouTube. While wellness influencers promote unproven treatments to...
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4 min read
Women's Health Writing Team: Jul 17, 2025 10:45:17 AM
Health apps face unique challenges in converting users to paid subscriptions. Unlike entertainment apps where value is immediately apparent, health...
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5 min read
Women's Health Writing Team: Jul 17, 2025 10:41:09 AM
Women's health remains one of the most underserved markets in healthcare, creating significant opportunity for subscription box services that deliver...
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4 min read
Women's Health Writing Team: Jul 14, 2025 8:00:00 AM
Healthcare decision makers increasingly use LinkedIn as their primary professional research platform, with 76% of healthcare executives active on the...
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4 min read
Women's Health Writing Team: Jul 14, 2025 8:00:00 AM
Women consume 51% of all podcast content, with health and wellness categories showing 73% higher engagement rates than general interest programming....
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3 min read
Women's Health Writing Team: Jul 11, 2025 11:00:02 AM
Women's health subscriptions operate in a space where timing, sensitivity, and trust matter more than traditional marketing metrics. Customers aren't...
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4 min read
Women's Health Writing Team: Jul 11, 2025 10:56:20 AM
Pinterest functions as a visual search engine where 85% of users are women actively seeking solutions to health, wellness, and lifestyle challenges....
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9 min read
Women's Health Writing Team: Jul 7, 2025 8:00:00 AM
Rural America represents 75% of the national landmass and is home to 22.8% of U.S. women aged 18 and older, yet this massive population remains...
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6 min read
Women's Health Writing Team: Jun 30, 2025 11:20:22 AM
The period tracking app Flo reached unicorn status in July 2024, but its journey to success wasn't without controversy—the company settled with the...
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8 min read
Women's Health Writing Team: Jun 30, 2025 11:14:43 AM
Women's health represents a $49.33 billion global market that's projected to reach $68.53 billion by 2030, yet most clinics struggle to effectively...
5 min read
Women's Health Writing Team: May 26, 2025 2:56:04 PM
Most postpartum marketing reads like it was written by someone who has never actually experienced the fourth trimester. Generic messaging about "new...
5 min read
Women's Health Writing Team: May 26, 2025 2:51:15 PM
We've watched Gen Z women transform entire industries through their purchasing power—from beauty brands pivoting to clean ingredients to fashion...
4 min read
Women's Health Writing Team: May 19, 2025 4:52:33 PM
Most FemTech user research fails before it begins—not from poor execution but from asking the wrong questions. We've witnessed countless...
4 min read
Women's Health Writing Team: May 8, 2025 4:26:29 PM
The chasm between clinical research and effective marketing in women's health isn't merely linguistic—it's conceptual. Scientific discovery speaks in...
3 min read
Women's Health Writing Team: May 8, 2025 4:21:01 PM
The most successful remote FemTech teams aren't simply connected by technology—they're bound by purpose. When we studied high-performing women's...
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6 min read
Women's Health Writing Team: Apr 10, 2025 1:24:15 PM
We've entered an era where women's health products—from menstrual care to fertility solutions to menopausal wellness—represent one of the...
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5 min read
Women's Health Writing Team: Apr 10, 2025 12:27:41 PM
We've reached a pivotal moment in femtech—the sector has outgrown its visual vocabulary. Walk through any digital or physical space dedicated to...