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5 min read
Women's Health Writing Team: Apr 10, 2025 12:27:41 PM
We've reached a pivotal moment in femtech—the sector has outgrown its visual vocabulary. Walk through any digital or physical space dedicated to women's health products and witness the tyranny of sameness: blush pink palettes, delicate typography,...
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5 min read
Women's Health Writing Team: Mar 31, 2025 3:31:57 PM
We face a curious paradox in the FemTech industry. Despite focusing on technologies that serve diverse populations, our teams often lack the...
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5 min read
Women's Health Writing Team: Mar 31, 2025 3:26:16 PM
We entered the FemTech space with period trackers and fertility apps. That initial wave created valuable digital tools but often reduced women's...
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6 min read
Women's Health Writing Team: Mar 24, 2025 3:20:20 PM
From period tracking apps to fertility monitors, from menopause management platforms to sexual wellness devices, FemTech products often collect and...
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6 min read
Women's Health Writing Team: Mar 24, 2025 3:11:38 PM
Creating an app is merely the first step in what should be a comprehensive journey to forge lasting relationships with users. While technological...
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6 min read
Women's Health Writing Team: Mar 10, 2025 5:39:56 PM
The FemTech industry—technology focused on women's health and wellbeing—has experienced explosive growth, projected to reach $75 billion globally by...
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2 min read
Women's Health Writing Team: Mar 2, 2025 2:21:48 PM
Marketing for women's health services and femtech products is a challenging endeavor, especially with the varying content restrictions imposed by...
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5 min read
Women's Health Writing Team: Mar 2, 2025 2:17:47 PM
Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...
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5 min read
Women's Health Writing Team: Feb 9, 2025 3:08:54 PM
FemTech companies face a unique challenge: how to maintain search visibility while navigating content restrictions and algorithmic sensitivities. The...
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3 min read
Women's Health Writing Team: Feb 9, 2025 2:58:58 PM
The days of clinical, detached content about women's health are over. Today's FemTech audience craves authenticity, scientific accuracy, and content...
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4 min read
Women's Health Writing Team: Jan 31, 2025 5:49:31 PM
FemTech, a fast-growing sector focused on women’s health and wellness, faces unique challenges when it comes to visual storytelling. Visuals related...
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4 min read
Women's Health Writing Team: Jan 31, 2025 5:44:07 PM
For women’s healthcare marketers, engagement metrics are crucial for evaluating the effectiveness of marketing efforts. Understanding how your...
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4 min read
Women's Health Writing Team: Jan 31, 2025 5:38:06 PM
Building strong local partnerships is one of the most effective ways to market women's healthcare services. Collaborating with trusted organizations...
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2 min read
Women's Health Writing Team: Dec 17, 2024 5:39:02 PM
The women's digital health market is experiencing unprecedented growth, with Frost & Sullivan projecting the FemTech market to reach $50 billion by...
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3 min read
Women's Health Writing Team: Dec 17, 2024 5:30:16 PM
The FemTech industry—focused on technology and innovation for women’s health—is experiencing rapid growth, with projections surpassing $50 billion by...
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2 min read
Women's Health Writing Team: Dec 3, 2024 5:37:33 PM
Building a robust FemTech community extends beyond traditional social media marketing. It involves creating inclusive, informative, and engaging...
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3 min read
Women's Health Writing Team: Dec 3, 2024 5:31:41 PM
FemTech, encompassing technologies and products focused on women's health and wellness, is a rapidly growing sector. As FemTech companies explore...
4 min read
Women's Health Writing Team: Nov 25, 2024 5:08:22 PM
FemTech, a rapidly growing industry addressing women’s health and wellness, thrives on innovation. However, the success of a FemTech product is not...
4 min read
Women's Health Writing Team: Nov 25, 2024 5:03:19 PM
The FemTech industry, which focuses on developing technology-based solutions for women's health and wellness, has seen exponential growth in recent...
3 min read
Women's Health Writing Team: Nov 25, 2024 12:08:48 PM
Investors evaluate startups not just on their potential but also on their ability to demonstrate meaningful progress and metrics. For early-stage...