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9 min read
Women's Health Writing Team: Jul 7, 2025 8:00:00 AM
Rural America represents 75% of the national landmass and is home to 22.8% of U.S. women aged 18 and older, yet this massive population remains significantly underserved by women's health innovations.
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6 min read
Women's Health Writing Team: Jun 30, 2025 11:20:22 AM
The period tracking app Flo reached unicorn status in July 2024, but its journey to success wasn't without controversy—the company settled with the...
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8 min read
Women's Health Writing Team: Jun 30, 2025 11:14:43 AM
Women's health represents a $49.33 billion global market that's projected to reach $68.53 billion by 2030, yet most clinics struggle to effectively...
5 min read
Women's Health Writing Team: May 26, 2025 2:56:04 PM
Most postpartum marketing reads like it was written by someone who has never actually experienced the fourth trimester. Generic messaging about "new...
5 min read
Women's Health Writing Team: May 26, 2025 2:51:15 PM
We've watched Gen Z women transform entire industries through their purchasing power—from beauty brands pivoting to clean ingredients to fashion...
4 min read
Women's Health Writing Team: May 19, 2025 4:52:33 PM
Most FemTech user research fails before it begins—not from poor execution but from asking the wrong questions. We've witnessed countless...
4 min read
Women's Health Writing Team: May 8, 2025 4:26:29 PM
The chasm between clinical research and effective marketing in women's health isn't merely linguistic—it's conceptual. Scientific discovery speaks in...
3 min read
Women's Health Writing Team: May 8, 2025 4:21:01 PM
The most successful remote FemTech teams aren't simply connected by technology—they're bound by purpose. When we studied high-performing women's...
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6 min read
Women's Health Writing Team: Apr 10, 2025 1:24:15 PM
We've entered an era where women's health products—from menstrual care to fertility solutions to menopausal wellness—represent one of the...
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5 min read
Women's Health Writing Team: Apr 10, 2025 12:27:41 PM
We've reached a pivotal moment in femtech—the sector has outgrown its visual vocabulary. Walk through any digital or physical space dedicated to...
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5 min read
Women's Health Writing Team: Mar 31, 2025 3:31:57 PM
We face a curious paradox in the FemTech industry. Despite focusing on technologies that serve diverse populations, our teams often lack the...
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5 min read
Women's Health Writing Team: Mar 31, 2025 3:26:16 PM
We entered the FemTech space with period trackers and fertility apps. That initial wave created valuable digital tools but often reduced women's...
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6 min read
Women's Health Writing Team: Mar 24, 2025 3:20:20 PM
From period tracking apps to fertility monitors, from menopause management platforms to sexual wellness devices, FemTech products often collect and...
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6 min read
Women's Health Writing Team: Mar 24, 2025 3:11:38 PM
Creating an app is merely the first step in what should be a comprehensive journey to forge lasting relationships with users. While technological...
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6 min read
Women's Health Writing Team: Mar 10, 2025 5:39:56 PM
The FemTech industry—technology focused on women's health and wellbeing—has experienced explosive growth, projected to reach $75 billion globally by...
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2 min read
Women's Health Writing Team: Mar 2, 2025 2:21:48 PM
Marketing for women's health services and femtech products is a challenging endeavor, especially with the varying content restrictions imposed by...
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5 min read
Women's Health Writing Team: Mar 2, 2025 2:17:47 PM
Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...
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5 min read
Women's Health Writing Team: Feb 9, 2025 3:08:54 PM
FemTech companies face a unique challenge: how to maintain search visibility while navigating content restrictions and algorithmic sensitivities. The...
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3 min read
Women's Health Writing Team: Feb 9, 2025 2:58:58 PM
The days of clinical, detached content about women's health are over. Today's FemTech audience craves authenticity, scientific accuracy, and content...
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4 min read
Women's Health Writing Team: Jan 31, 2025 5:49:31 PM
FemTech, a fast-growing sector focused on women’s health and wellness, faces unique challenges when it comes to visual storytelling. Visuals related...