WOMEN'S HEALTH MARKETING

8 min read

AI Tools for Visual Communication Strategies

Here's the uncomfortable reality facing femtech and women's wellness brands: your visual content probably looks like everyone else's.

6 min read

How Four Women's Brands Evolved to Dominate Their Markets

Brand identity isn't static—it's a living entity that must evolve with cultural shifts, consumer expectations, and market dynamics. The brands that...

5 min read

Beyond Pink: Design Guidelines for Femtech Brands That Respect Identity Diversity

We've reached a pivotal moment in femtech—the sector has outgrown its visual vocabulary. Walk through any digital or physical space dedicated to...

4 min read

The Aging Skincare Market: Separating Hype from Reality

As the global population ages, the skincare industry has increasingly focused on marketing products specifically targeted at older consumers. But how...