WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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User Experience

Discover proven user-generated content strategies for health brands with 6 detailed examples. Learn how to build trust, comply with regulations, and create authentic health marketing campaigns.

4 min read

User-Generated Content Strategy for Health Brands

User-generated content (UGC) presents unique opportunities and challenges for health brands. While authentic patient stories and real experiences can...

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We explore methodologies that honor lived experiences, analytical frameworks that reveal hidden patterns, and implementation strategies that transform research into market advantage.

4 min read

User Research in FemTech: Getting Meaningful Insights

Most FemTech user research fails before it begins—not from poor execution but from asking the wrong questions. We've witnessed countless...

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