WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Learn strategies for representing sensitive topics like menstruation and reproductive anatomy, balancing bold visuals with platform compliance.

4 min read

Visual Storytelling in FemTech: Breaking Taboos Through Design

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:49:31 PM

FemTech, a fast-growing sector focused on women’s health and wellness, faces unique challenges when it comes to visual storytelling. Visuals related to topics such as menstruation, fertility, and sexual health often clash with societal taboos and...

Marketing Femtech Storytelling
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Discover key metrics, examples, calculations, and strategies to measure and improve patient engagement and marketing effectiveness.

4 min read

Engagement Metrics (and What to do About Them)

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:44:07 PM

For women’s healthcare marketers, engagement metrics are crucial for evaluating the effectiveness of marketing efforts. Understanding how your...

Women's Health Marketing Data
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Explore 20 local partnership strategies to enhance women's healthcare marketing.

4 min read

Local Partnership Strategies for Women’s Healthcare Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:38:06 PM

Building strong local partnerships is one of the most effective ways to market women's healthcare services. Collaborating with trusted organizations...

Social media Women's Health Marketing
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For FemTech companies seeking provider adoption, the path forward requires investment in clinical research, technical integration, and evidence-based implementation support.

2 min read

Healthcare Provider Engagement: Marketing FemTech to Medical Professionals

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 17, 2024 5:39:02 PM

The women's digital health market is experiencing unprecedented growth, with Frost & Sullivan projecting the FemTech market to reach $50 billion by...

Niche Women's Health Marketing
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Brands that prioritize genuine, human-centered influencer partnerships will not only stand out but also make a meaningful difference in the lives of their audience.

3 min read

Influencer Marketing in FemTech

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 17, 2024 5:30:16 PM

The FemTech industry—focused on technology and innovation for women’s health—is experiencing rapid growth, with projections surpassing $50 billion by...

Women's Health Marketing Influencers
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FemTech companies can cultivate vibrant communities that extend beyond social media

2 min read

Building a FemTech Community: Beyond Social Media Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 3, 2024 5:37:33 PM

Building a robust FemTech community extends beyond traditional social media marketing. It involves creating inclusive, informative, and engaging...

Women's Health Marketing Femtech Community
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Expanding FemTech products internationally requires careful consideration of regulatory, cultural, and logistical challenges.

3 min read

Regulatory Considerations for FemTech Marketers

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 3, 2024 5:31:41 PM

FemTech, encompassing technologies and products focused on women's health and wellness, is a rapidly growing sector. As FemTech companies explore...

Women's Health Marketing Femtech
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In FemTech marketing, clinical validation is more than just a regulatory requirement—it’s a strategic advantage.

4 min read

The Role of Clinical Validation in FemTech Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 5:08:22 PM

FemTech, a rapidly growing industry addressing women’s health and wellness, thrives on innovation. However, the success of a FemTech product is not...

Women's Health Marketing Health Tech Marketing Femtech
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By adopting strategies that focus on education, transparency, and personalization, FemTech companies can effectively market their AI-driven innovations

4 min read

AI in FemTech: Practical Applications and Marketing Challenges

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 5:03:19 PM

The FemTech industry, which focuses on developing technology-based solutions for women's health and wellness, has seen exponential growth in recent...

AI Women's Health Marketing Femtech
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For early-stage startups, presenting metrics is about demonstrating progress, potential, and a clear path forward.

3 min read

Key Metrics Investors Value: A Guide for Early-Stage Startups

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 12:08:48 PM

Investors evaluate startups not just on their potential but also on their ability to demonstrate meaningful progress and metrics. For early-stage...

Women's Health Marketing Femtech Tips to get investors
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Here’s a comprehensive guide to preparing a standout pitch for your femtech start-up, complete with actionable tips and examples.

3 min read

How to Craft a Winning Pitch for Femtech Start-ups

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 12:02:50 PM

Femtech, the rapidly growing sector dedicated to women’s health and wellness, holds immense potential for innovation and impact. However, breaking...

Women's Health Marketing Startup Funding
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Success in building provider trust ultimately comes from demonstrating a genuine commitment to improving patient care through technology.

3 min read

Marketing Strategies That Resonate with Healthcare Providers

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 18, 2024 8:00:00 AM

The modern healthcare landscape presents a striking paradox in the FemTech industry. While women increasingly embrace digital health solutions for...

Marketing Women's Health Marketing
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As femtech gains momentum and more investors recognize the importance and profitability of addressing women’s health, the funding landscape is set to expand.

5 min read

The FemTech Funding Landscape

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 18, 2024 7:30:00 AM

As femtech rapidly matures and expands, it has captured the attention of investors worldwide. Originally centered around reproductive health and...

Marketing Women's Health Marketing Femtech
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This is about empowering women with tools to understand, manage, and improve their health holistically.

5 min read

Beyond Period Tracking

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2024 8:30:00 AM

The femtech sector has been booming, with innovations primarily focused on menstrual tracking, fertility, and reproductive health. However, as the...

Women's Health Marketing Product marketing
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As femtech continues to expand, brands that succeed in cross-cultural marketing will be those that listen, adapt, and engage with each market thoughtfully.

5 min read

Cross-Cultural Marketing in FemTech

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2024 7:30:00 AM

As femtech continues to grow and expand globally, it’s clear that the market’s diverse audience requires more than a one-size-fits-all approach....

Women's Health Marketing Culture
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Hiring diverse talent is just the beginning.

3 min read

Building Diverse Teams in FemTech: Beyond Gender Diversity

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 5, 2024 12:37:56 PM

When one CEO took over a rising fertility tracking startup, she faced a peculiar challenge. While her company, like many in FemTech, had achieved...

Women's Health Marketing Femtech
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Femtech is revolutionizing women’s health care by filling critical gaps and creating technology-driven solutions

4 min read

How Technology is Revolutionizing Women's Health Care

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 5, 2024 12:32:00 PM

In recent years, femtech—technology specifically designed to address women’s health needs—has become one of the fastest-growing sectors in the health...

Women's Health Marketing Technology
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Marketing teams in healthcare have the unique opportunity to shape public perception, improve access to care, and support health equity efforts.

5 min read

The Role of Marketing in Promoting Equitable Care

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 28, 2024 9:00:00 AM

Health disparities, or the preventable differences in health outcomes across different populations, remain a significant challenge in healthcare....

Marketing Women's Health Marketing Health Tech Marketing
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The innovations on the horizon for breast cancer detection and treatment signal a new era in personalized, precise, and minimally invasive care.

5 min read

Innovations in Breast Cancer Detection and Treatment

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 28, 2024 8:00:00 AM

Breast cancer research has made significant strides over recent years, with innovative technologies and treatments reshaping detection, diagnosis,...

Women's Health Marketing Health Tech Marketing
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Wearable technology is moving far beyond fitness tracking, offering women new ways to understand and manage their health with real-time data and tailored solutions.

4 min read

Wearable Tech in Women’s Health: Beyond Fitness Trackers

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 25, 2024 6:15:58 PM

Wearable technology has revolutionized personal health tracking, and while fitness trackers have dominated the wearable space, there is a new wave of...

Women's Health Marketing Health Tech Marketing
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