WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

SUBSCRIBE TO THIS BLOG
Master cohort analysis for health behavior change apps. Learn retention patterns, engagement metrics, and data-driven optimization strategies that drive sustainable user growth.

7 min read

Cohort Analysis for Health Behavior Change Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 8, 2025 8:00:00 AM

Download any fitness app in January. Track your usage for twelve weeks. Join the 87% of users who abandon their health goals by March.

Women's Health Marketing Data Customer retention App marketing
READ NOW
Master CLV calculations for subscription health services with three detailed scenarios. Learn industry-specific metrics, churn patterns, and revenue optimization strategies.

7 min read

Customer Lifetime Value Calculation for Subscription Health Services

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 8, 2025 8:00:00 AM

A customer signs up for your telehealth subscription service. They pay $49 monthly, seem engaged with the platform, and refer two friends within six...

Customer retention App marketing Customer acquisition
READ NOW
A/B testing health content requires balancing optimization with patient safety. Here's how to test sensitive women's health content ethically without compromising care or exploiting vulnerability.

6 min read

A/B Testing Sensitive Health Content: Ethical Considerations

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

A/B testing drives optimization across digital marketing. But when it comes to health content—especially women's health—traditional testing...

Research Data App marketing
READ NOW
Most health apps track vanity metrics while missing the engagement patterns that actually predict long-term retention. Here are the analytics that matter and how to calculate them.

5 min read

Health App Analytics: Engagement Metrics That Predict Retention

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

Health apps have a retention problem. 90% of users abandon health apps within 30 days. Yet most developers track the wrong metrics entirely.

Health Tech Marketing App marketing
READ NOW
Health marketing relies too heavily on clinical data. Patient journey narratives create deeper connection and trust. Here's how to ethically use storytelling in healthcare marketing without exploitation.

6 min read

Storytelling in Health Marketing: Patient Journey Narratives

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 29, 2025 3:46:14 PM

Healthcare marketing has a storytelling problem. It either relies on sterile clinical data or exploits patient vulnerability for emotional...

Storytelling Customer experience
READ NOW
Complete guide to webinar marketing for women's health education, including detailed project planning, compliance requirements, and engagement strategies for healthcare organizations.

5 min read

Webinar Marketing for Women's Health Education

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 25, 2025 8:00:00 AM

Women's health education represents one of the most impactful applications of webinar marketing, addressing critical knowledge gaps while building...

Women's Health Marketing Webinar
READ NOW
Discover proven user-generated content strategies for health brands with 6 detailed examples. Learn how to build trust, comply with regulations, and create authentic health marketing campaigns.

4 min read

User-Generated Content Strategy for Health Brands

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 25, 2025 8:00:00 AM

User-generated content (UGC) presents unique opportunities and challenges for health brands. While authentic patient stories and real experiences can...

Content strategy Health Tech Marketing User Experience
READ NOW
Master video marketing for sensitive women's health conditions across all life stages. Learn practical strategies for creating trusted, engaging content that builds patient connections without crossing ethical boundaries.

5 min read

Video Marketing for Sensitive Health Topics

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 18, 2025 8:00:00 AM

Women search for endometriosis answers at 2 AM, watch perimenopause explanations in private browsing mode, and share mental health resources through...

Video Health Ethics
READ NOW
Learn how to market women's health services to sandwich generation caregivers who manage family healthcare while neglecting their own. Discover practical strategies for reaching this underserved, high-value demographic.

5 min read

Marketing Women's Health to Caregivers: The Sandwich Generation Strategy

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 18, 2025 8:00:00 AM

She schedules her mother's cardiology appointment while her teenager texts about needing a ride to practice, and somewhere between managing both...

Women's Health Marketing Lead generation Lead nurture
READ NOW
Master medical copywriting for FemTech brands. Learn to balance scientific accuracy with accessibility when writing about sensitive women's health topics.

2 min read

Medical Copywriting for FemTech: Accuracy Meets Accessibility

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 11, 2025 8:00:00 AM

FemTech copywriting walks a tightrope between medical precision and human connection. You're not just selling products—you're discussing periods,...

Women's Health Marketing Copywriting
READ NOW
Discover how to build interconnected product ecosystems in women's health. Learn cross-selling strategies that address the full spectrum of women's health needs and lifecycle stages.

3 min read

Cross-selling in Women's Health: Product Ecosystem Development

Picture of Health Tech Writing Team Health Tech Writing Team: Aug 11, 2025 8:00:00 AM

Women's health isn't a single problem requiring a single solution—it's an interconnected web of hormonal, reproductive, mental, and physical health...

Women's Health Marketing Product marketing
READ NOW
Discover proven upselling strategies for telehealth platforms. Learn how to ethically increase patient value while improving health outcomes through strategic service additions.

2 min read

Upselling Strategies for Telehealth Platforms

Picture of Health Tech Writing Team Health Tech Writing Team: Aug 5, 2025 12:44:48 PM

Telehealth upselling isn't about pushing expensive add-ons—it's about recognizing when patients need more comprehensive care than their initial...

Sales Health Tech Marketing SaaS marketing
READ NOW
Master abandoned cart recovery for health products. Learn why health e-commerce faces unique abandonment challenges and discover proven strategies to convert hesitant health shoppers.

4 min read

Abandoned Cart Recovery for Health E-commerce

Picture of Health Tech Writing Team Health Tech Writing Team: Aug 5, 2025 12:39:37 PM

A customer loads their cart with probiotics, anxiety supplements, and a meditation app subscription. Total: $127. They hover over checkout for three...

Health Tech Marketing Ecommerce
READ NOW
Explore pricing psychology strategies for women's health products, examining when premium positioning builds trust versus when accessible pricing removes barriers to essential care.

4 min read

Pricing Psychology in Women's Health: Premium vs. Accessible Positioning

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 21, 2025 8:00:00 AM

Women's health products face a unique pricing paradox. High prices can signal quality and safety in a market where cheap alternatives often fail or...

Product marketing App marketing
READ NOW
Master YouTube health education marketing while maintaining regulatory compliance, exploring engagement strategies that build trust and authority in medical content creation.

4 min read

YouTube Marketing for Health Education

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 21, 2025 8:00:00 AM

Medical misinformation spreads faster than accurate health information on YouTube. While wellness influencers promote unproven treatments to...

Women's Health Marketing YouTube
READ NOW
Discover four proven free trial strategies for health apps that maximize conversions while building user trust, from freemium models to guided premium experiences.

4 min read

Free Trial Strategies That Work for Health Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 17, 2025 10:45:17 AM

Health apps face unique challenges in converting users to paid subscriptions. Unlike entertainment apps where value is immediately apparent, health...

Health Tech Marketing App marketing
READ NOW
Discover the essential steps for launching subscription box marketing for women's health products, from regulatory compliance to customer retention strategies that build trust and loyalty.

5 min read

Subscription Box Marketing for Women's Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 17, 2025 10:41:09 AM

Women's health remains one of the most underserved markets in healthcare, creating significant opportunity for subscription box services that deliver...

Women's Health Marketing Subscription models
READ NOW
Master LinkedIn marketing for B2B FemTech with targeted strategies to reach healthcare decision makers, build clinical credibility, and drive enterprise adoption.

4 min read

LinkedIn Marketing for B2B FemTech: Reaching Healthcare Decision Makers

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 14, 2025 8:00:00 AM

Healthcare decision makers increasingly use LinkedIn as their primary professional research platform, with 76% of healthcare executives active on the...

LinkedIn B2B Marketing
READ NOW
Master podcast advertising ROI in women's health with proven strategies, real calculation scenarios, and best practices for reaching engaged, high-intent audiences.

4 min read

Podcast Advertising in Women's Health: ROI and Best Practices

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 14, 2025 8:00:00 AM

Women consume 51% of all podcast content, with health and wellness categories showing 73% higher engagement rates than general interest programming....

Podcast Advertising
READ NOW
Master email automation for women's health subscriptions with cycle-synced campaigns, sensitivity-aware messaging, and trust-building sequences that drive retention and growth.

3 min read

Email Marketing Automation for Women's Health Subscriptions

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 11, 2025 11:00:02 AM

Women's health subscriptions operate in a space where timing, sensitivity, and trust matter more than traditional marketing metrics. Customers aren't...

Email Marketing Automation
READ NOW
1 2 3 4 5 Next