WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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As the industry matures, the companies that thrive will be those that remember that behind every data point is a person navigating her unique health journey—someone seeking not just information or tracking capabilities, but genuine understanding, support, and connection.

6 min read

Building Long-Term Relationships in FemTech: Beyond the App

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 24, 2025 3:11:38 PM

Creating an app is merely the first step in what should be a comprehensive journey to forge lasting relationships with users. While technological innovation remains at the core of FemTech's disruption of traditional healthcare models, the most...

Women's Health Marketing Femtech App marketing
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Explore the unique FemTech customer journey from pre-awareness to advocacy.

6 min read

The FemTech Customer Journey: Mapping Touch Points and Opportunities

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 10, 2025 5:39:56 PM

The FemTech industry—technology focused on women's health and wellbeing—has experienced explosive growth, projected to reach $75 billion globally by...

Women's Health Marketing Technology Femtech
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Learn platform-specific policies, content best practices, and marketing tips to ensure compliance and maximize reach.

2 min read

Social Media Restrictions for Women's Health Providers: A Platform-Specific Guide

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 2, 2025 2:21:48 PM

Marketing for women's health services and femtech products is a challenging endeavor, especially with the varying content restrictions imposed by...

Social media Women's Health Marketing
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Learn expert strategies for balancing effective SMS, email, and in-app messaging while protecting sensitive health data.

5 min read

Marketing Automation Compliance for Femtech Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 2, 2025 2:17:47 PM

Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...

Women's Health Marketing Data
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Master advanced keyword strategies for FemTech SEO with comprehensive progression patterns and practical examples.

5 min read

SEO for FemTech: Sensitive Topics AND Visibility

Picture of Women's Health Writing Team Women's Health Writing Team: Feb 9, 2025 3:08:54 PM

FemTech companies face a unique challenge: how to maintain search visibility while navigating content restrictions and algorithmic sensitivities. The...

seo Femtech
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Discover unconventional approaches using AR, biofeedback, and micro-communities to create authentic connections that drive meaningful conversions.

3 min read

Creating Femtech Content That Converts

Picture of Women's Health Writing Team Women's Health Writing Team: Feb 9, 2025 2:58:58 PM

The days of clinical, detached content about women's health are over. Today's FemTech audience craves authenticity, scientific accuracy, and content...

Content strategy Health Tech Marketing
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Learn strategies for representing sensitive topics like menstruation and reproductive anatomy, balancing bold visuals with platform compliance.

4 min read

Visual Storytelling in FemTech: Breaking Taboos Through Design

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:49:31 PM

FemTech, a fast-growing sector focused on women’s health and wellness, faces unique challenges when it comes to visual storytelling. Visuals related...

Marketing Femtech Storytelling
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Discover key metrics, examples, calculations, and strategies to measure and improve patient engagement and marketing effectiveness.

4 min read

Engagement Metrics (and What to do About Them)

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:44:07 PM

For women’s healthcare marketers, engagement metrics are crucial for evaluating the effectiveness of marketing efforts. Understanding how your...

Women's Health Marketing Data
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Explore 20 local partnership strategies to enhance women's healthcare marketing.

4 min read

Local Partnership Strategies for Women’s Healthcare Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:38:06 PM

Building strong local partnerships is one of the most effective ways to market women's healthcare services. Collaborating with trusted organizations...

Social media Women's Health Marketing
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For FemTech companies seeking provider adoption, the path forward requires investment in clinical research, technical integration, and evidence-based implementation support.

2 min read

Healthcare Provider Engagement: Marketing FemTech to Medical Professionals

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 17, 2024 5:39:02 PM

The women's digital health market is experiencing unprecedented growth, with Frost & Sullivan projecting the FemTech market to reach $50 billion by...

Niche Women's Health Marketing
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Brands that prioritize genuine, human-centered influencer partnerships will not only stand out but also make a meaningful difference in the lives of their audience.

3 min read

Influencer Marketing in FemTech

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 17, 2024 5:30:16 PM

The FemTech industry—focused on technology and innovation for women’s health—is experiencing rapid growth, with projections surpassing $50 billion by...

Women's Health Marketing Influencers
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FemTech companies can cultivate vibrant communities that extend beyond social media

2 min read

Building a FemTech Community: Beyond Social Media Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 3, 2024 5:37:33 PM

Building a robust FemTech community extends beyond traditional social media marketing. It involves creating inclusive, informative, and engaging...

Women's Health Marketing Femtech Community
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Expanding FemTech products internationally requires careful consideration of regulatory, cultural, and logistical challenges.

3 min read

Regulatory Considerations for FemTech Marketers

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 3, 2024 5:31:41 PM

FemTech, encompassing technologies and products focused on women's health and wellness, is a rapidly growing sector. As FemTech companies explore...

Women's Health Marketing Femtech
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In FemTech marketing, clinical validation is more than just a regulatory requirement—it’s a strategic advantage.

4 min read

The Role of Clinical Validation in FemTech Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 5:08:22 PM

FemTech, a rapidly growing industry addressing women’s health and wellness, thrives on innovation. However, the success of a FemTech product is not...

Women's Health Marketing Health Tech Marketing Femtech
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By adopting strategies that focus on education, transparency, and personalization, FemTech companies can effectively market their AI-driven innovations

4 min read

AI in FemTech: Practical Applications and Marketing Challenges

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 5:03:19 PM

The FemTech industry, which focuses on developing technology-based solutions for women's health and wellness, has seen exponential growth in recent...

AI Women's Health Marketing Femtech
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For early-stage startups, presenting metrics is about demonstrating progress, potential, and a clear path forward.

3 min read

Key Metrics Investors Value: A Guide for Early-Stage Startups

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 12:08:48 PM

Investors evaluate startups not just on their potential but also on their ability to demonstrate meaningful progress and metrics. For early-stage...

Women's Health Marketing Femtech Tips to get investors
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Here’s a comprehensive guide to preparing a standout pitch for your femtech start-up, complete with actionable tips and examples.

3 min read

How to Craft a Winning Pitch for Femtech Start-ups

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 12:02:50 PM

Femtech, the rapidly growing sector dedicated to women’s health and wellness, holds immense potential for innovation and impact. However, breaking...

Women's Health Marketing Startup Funding
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Success in building provider trust ultimately comes from demonstrating a genuine commitment to improving patient care through technology.

3 min read

Marketing Strategies That Resonate with Healthcare Providers

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 18, 2024 8:00:00 AM

The modern healthcare landscape presents a striking paradox in the FemTech industry. While women increasingly embrace digital health solutions for...

Marketing Women's Health Marketing
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As femtech gains momentum and more investors recognize the importance and profitability of addressing women’s health, the funding landscape is set to expand.

5 min read

The FemTech Funding Landscape

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 18, 2024 7:30:00 AM

As femtech rapidly matures and expands, it has captured the attention of investors worldwide. Originally centered around reproductive health and...

Marketing Women's Health Marketing Femtech
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This is about empowering women with tools to understand, manage, and improve their health holistically.

5 min read

Beyond Period Tracking

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2024 8:30:00 AM

The femtech sector has been booming, with innovations primarily focused on menstrual tracking, fertility, and reproductive health. However, as the...

Women's Health Marketing Product marketing
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