4 min read
Women's Health Writing Team: Dec 22, 2025 8:00:01 AM
You need to explain endometriosis to women who've never heard the term. You could write a 2,000-word article with medical terminology and anatomical descriptions. Or you could create a 12-panel comic showing a character experiencing symptoms,...
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4 min read
Women's Health Writing Team: Dec 8, 2025 7:59:59 AM
You've decided to meet your audience on WhatsApp. Smart move.
4 min read
Women's Health Writing Team: Dec 8, 2025 7:59:59 AM
Your women's health product sits on a website somewhere, competing with ten thousand other products for attention.
5 min read
Women's Health Writing Team: Dec 1, 2025 8:00:01 AM
Your target audience is increasingly unreachable through traditional channels.
3 min read
Women's Health Writing Team: Dec 1, 2025 7:59:59 AM
You're selling something that doesn't exist in physical space.
3 min read
Women's Health Writing Team: Nov 24, 2025 1:24:47 PM
Your fertility-tracking app helped 3,000 women conceive. Your menopause management platform reduced symptoms for ten thousand users. Your pelvic...
4 min read
Women's Health Writing Team: Nov 24, 2025 1:24:40 PM
The period tracking app knows you're trying to conceive. It knows you're forty-one. It knows you've had three unsuccessful cycles since you started...
3 min read
Women's Health Writing Team: Nov 24, 2025 1:24:32 PM
The Reddit moderator's message was direct: "You've been permanently banned from this community for promotional spam."
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Women's Health Writing Team: Nov 24, 2025 1:24:25 PM
The digital health startup had exhausted its playbook. Email open rates had collapsed to seven percent. Social ads generated clicks but no...
4 min read
Women's Health Writing Team: Nov 17, 2025 7:00:01 AM
For most of medical history, women's health research could be summarized as: "We studied it in men and assumed it works the same in women. Spoiler:...
3 min read
Women's Health Writing Team: Nov 17, 2025 7:00:01 AM
Here's a question that should make you uncomfortable: Why has medicine spent most of its history treating women's bodies like slightly defective...
9 min read
Women's Health Writing Team: Nov 17, 2025 7:00:01 AM
A period tracking app made headlines last week for all the wrong reasons.
5 min read
Women's Health Writing Team: Nov 17, 2025 6:59:59 AM
A menopause app founder told me she was spending $200,000 monthly on Facebook ads with marginal returns.
6 min read
Women's Health Writing Team: Nov 11, 2025 11:03:11 AM
A femtech startup founder messaged me last month, frustrated and confused.
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Women's Health Writing Team: Nov 11, 2025 10:58:17 AM
A mental health app startup called me in a panic.
5 min read
Women's Health Writing Team: Nov 11, 2025 10:55:00 AM
A femtech founder told me her consumer acquisition costs were killing her business.
3 min read
Women's Health Writing Team: Nov 10, 2025 8:00:02 AM
Reddit should be a goldmine for women's health brands. Thousands of women gather daily in subreddits like r/TwoXChromosomes, r/Menopause,...
4 min read
Women's Health Writing Team: Nov 10, 2025 7:59:59 AM
The wellness industry has a credibility problem, and if you're selling legitimate health products, it's your problem too. Consumers can't easily...
4 min read
Women's Health Writing Team: Nov 3, 2025 8:00:01 AM
There's a growing segment of women who actively distrust women's health marketing. They've watched an industry built on pseudoscience, predatory...
4 min read
Women's Health Writing Team: Nov 3, 2025 7:59:59 AM
Women's health companies face a persistent distribution challenge: reaching the women who need their products requires navigating personal topics...