5 min read
Women's Health Writing Team: May 26, 2025 2:51:15 PM
We've watched Gen Z women transform entire industries through their purchasing power—from beauty brands pivoting to clean ingredients to fashion companies embracing size inclusivity. But their approach to health and wellness purchasing defies every...
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4 min read
Women's Health Writing Team: May 19, 2025 4:52:33 PM
Most FemTech user research fails before it begins—not from poor execution but from asking the wrong questions. We've witnessed countless...
4 min read
Women's Health Writing Team: May 8, 2025 4:26:29 PM
The chasm between clinical research and effective marketing in women's health isn't merely linguistic—it's conceptual. Scientific discovery speaks in...
3 min read
Women's Health Writing Team: May 8, 2025 4:21:01 PM
The most successful remote FemTech teams aren't simply connected by technology—they're bound by purpose. When we studied high-performing women's...
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6 min read
Women's Health Writing Team: Apr 10, 2025 1:24:15 PM
We've entered an era where women's health products—from menstrual care to fertility solutions to menopausal wellness—represent one of the...
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5 min read
Women's Health Writing Team: Apr 10, 2025 12:27:41 PM
We've reached a pivotal moment in femtech—the sector has outgrown its visual vocabulary. Walk through any digital or physical space dedicated to...
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5 min read
Women's Health Writing Team: Mar 31, 2025 3:31:57 PM
We face a curious paradox in the FemTech industry. Despite focusing on technologies that serve diverse populations, our teams often lack the...
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5 min read
Women's Health Writing Team: Mar 31, 2025 3:26:16 PM
We entered the FemTech space with period trackers and fertility apps. That initial wave created valuable digital tools but often reduced women's...
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6 min read
Women's Health Writing Team: Mar 24, 2025 3:20:20 PM
From period tracking apps to fertility monitors, from menopause management platforms to sexual wellness devices, FemTech products often collect and...
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6 min read
Women's Health Writing Team: Mar 24, 2025 3:11:38 PM
Creating an app is merely the first step in what should be a comprehensive journey to forge lasting relationships with users. While technological...
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6 min read
Women's Health Writing Team: Mar 10, 2025 5:39:56 PM
The FemTech industry—technology focused on women's health and wellbeing—has experienced explosive growth, projected to reach $75 billion globally by...
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2 min read
Women's Health Writing Team: Mar 2, 2025 2:21:48 PM
Marketing for women's health services and femtech products is a challenging endeavor, especially with the varying content restrictions imposed by...
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5 min read
Women's Health Writing Team: Mar 2, 2025 2:17:47 PM
Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...
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5 min read
Women's Health Writing Team: Feb 9, 2025 3:08:54 PM
FemTech companies face a unique challenge: how to maintain search visibility while navigating content restrictions and algorithmic sensitivities. The...
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3 min read
Women's Health Writing Team: Feb 9, 2025 2:58:58 PM
The days of clinical, detached content about women's health are over. Today's FemTech audience craves authenticity, scientific accuracy, and content...
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4 min read
Women's Health Writing Team: Jan 31, 2025 5:49:31 PM
FemTech, a fast-growing sector focused on women’s health and wellness, faces unique challenges when it comes to visual storytelling. Visuals related...
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4 min read
Women's Health Writing Team: Jan 31, 2025 5:44:07 PM
For women’s healthcare marketers, engagement metrics are crucial for evaluating the effectiveness of marketing efforts. Understanding how your...
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4 min read
Women's Health Writing Team: Jan 31, 2025 5:38:06 PM
Building strong local partnerships is one of the most effective ways to market women's healthcare services. Collaborating with trusted organizations...
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2 min read
Women's Health Writing Team: Dec 17, 2024 5:39:02 PM
The women's digital health market is experiencing unprecedented growth, with Frost & Sullivan projecting the FemTech market to reach $50 billion by...
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3 min read
Women's Health Writing Team: Dec 17, 2024 5:30:16 PM
The FemTech industry—focused on technology and innovation for women’s health—is experiencing rapid growth, with projections surpassing $50 billion by...