WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Essential collaboration guidelines for wellness brands partnering with influencers, practitioners, and other brands. Learn how to structure partnerships that protect your brand and drive mutual success.

4 min read

Collaboration Guidelines for Wellness Brands

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 13, 2025 7:59:59 AM

Collaborations can catapult wellness brands into new markets—or destroy your reputation overnight.

Health Tech Marketing Community
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Discover AI tools transforming visual content creation for femtech and women's wellness brands. Learn how to create authentic, diverse imagery and video without expensive photoshoots or stock photo limitations.

8 min read

AI Tools for Visual Communication Strategies

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 9, 2025 6:59:49 PM

Here's the uncomfortable reality facing femtech and women's wellness brands: your visual content probably looks like everyone else's.

Branding AI tools AI Art
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Explore how Venus, Essie, Tampax, and Skinnygirl evolved their brand identities to dominate women's consumer markets. Learn strategic lessons from their transformations and repositioning.

6 min read

How Four Women's Brands Evolved to Dominate Their Markets

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 9, 2025 6:53:26 PM

Brand identity isn't static—it's a living entity that must evolve with cultural shifts, consumer expectations, and market dynamics. The brands that...

Branding Product marketing
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Discover 4 lesser-known AI-powered keyword research tools perfect for femtech websites. Learn how to find low-competition keywords and capture underserved search traffic in women's health and wellness.

5 min read

AI-Powered Keyword Research Tools for Femtech Websites

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 9, 2025 6:47:56 PM

Femtech is one of the fastest-growing sectors in healthcare, yet it's also one of the most underserved in search visibility. The uncomfortable...

Women's Health Marketing seo AI tools
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Learn sensitive, inclusive strategies for marketing women's health products to LGBTQ+ communities, including language best practices, targeting approaches, and community engagement methods.

5 min read

Marketing Women's Health Products to LGBTQ+ Communities

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 22, 2025 8:00:00 AM

Women's health marketing traditionally assumes a narrow demographic: cisgender, heterosexual women. This approach excludes significant portions of...

Women's Health Marketing Product marketing
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Navigate FDA regulations for FemTech marketing with this comprehensive guide covering medical device classifications, advertising rules, and compliance strategies for women's health startups.

4 min read

Navigating FDA Regulations: A Marketing Guide for FemTech Startups

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 22, 2025 8:00:00 AM

Marketing FemTech products means walking a regulatory tightrope. The FDA doesn't care how innovative your period-tracking app is—they care about the...

Women's Health Marketing Legalities Communication
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Discover 2026 grant opportunities for women's startups. Access federal programs, private foundations, and accelerators specifically funding female entrepreneurs with detailed application guidance.

6 min read

Grant Opportunities for Women's Startups in 2026

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 15, 2025 8:00:00 AM

Elena's AI-powered healthcare platform could revolutionize patient care.

Women's Health Marketing Funding Go to Market
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Discover proven crowdfunding strategies for women's health startups. Learn how to navigate taboos, build trust, and create campaigns that resonate with female backers and investors.

6 min read

Crowdfunding Strategies for Women's Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 15, 2025 8:00:00 AM

Sarah's revolutionary menstrual cup design could change women's lives forever.

Women's Health Marketing Product marketing Go to Market
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Master cohort analysis for health behavior change apps. Learn retention patterns, engagement metrics, and data-driven optimization strategies that drive sustainable user growth.

7 min read

Cohort Analysis for Health Behavior Change Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 8, 2025 8:00:00 AM

Download any fitness app in January. Track your usage for twelve weeks. Join the 87% of users who abandon their health goals by March.

Women's Health Marketing Data Customer retention App marketing
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Master CLV calculations for subscription health services with three detailed scenarios. Learn industry-specific metrics, churn patterns, and revenue optimization strategies.

7 min read

Customer Lifetime Value Calculation for Subscription Health Services

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 8, 2025 8:00:00 AM

A customer signs up for your telehealth subscription service. They pay $49 monthly, seem engaged with the platform, and refer two friends within six...

Customer retention App marketing Customer acquisition
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A/B testing health content requires balancing optimization with patient safety. Here's how to test sensitive women's health content ethically without compromising care or exploiting vulnerability.

6 min read

A/B Testing Sensitive Health Content: Ethical Considerations

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

A/B testing drives optimization across digital marketing. But when it comes to health content—especially women's health—traditional testing...

Research Data App marketing
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Most health apps track vanity metrics while missing the engagement patterns that actually predict long-term retention. Here are the analytics that matter and how to calculate them.

5 min read

Health App Analytics: Engagement Metrics That Predict Retention

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

Health apps have a retention problem. 90% of users abandon health apps within 30 days. Yet most developers track the wrong metrics entirely.

Health Tech Marketing App marketing
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Health marketing relies too heavily on clinical data. Patient journey narratives create deeper connection and trust. Here's how to ethically use storytelling in healthcare marketing without exploitation.

6 min read

Storytelling in Health Marketing: Patient Journey Narratives

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 29, 2025 3:46:14 PM

Healthcare marketing has a storytelling problem. It either relies on sterile clinical data or exploits patient vulnerability for emotional...

Storytelling Customer experience
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Complete guide to webinar marketing for women's health education, including detailed project planning, compliance requirements, and engagement strategies for healthcare organizations.

5 min read

Webinar Marketing for Women's Health Education

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 25, 2025 8:00:00 AM

Women's health education represents one of the most impactful applications of webinar marketing, addressing critical knowledge gaps while building...

Women's Health Marketing Webinar
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Discover proven user-generated content strategies for health brands with 6 detailed examples. Learn how to build trust, comply with regulations, and create authentic health marketing campaigns.

4 min read

User-Generated Content Strategy for Health Brands

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 25, 2025 8:00:00 AM

User-generated content (UGC) presents unique opportunities and challenges for health brands. While authentic patient stories and real experiences can...

Content strategy Health Tech Marketing User Experience
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Master video marketing for sensitive women's health conditions across all life stages. Learn practical strategies for creating trusted, engaging content that builds patient connections without crossing ethical boundaries.

5 min read

Video Marketing for Sensitive Health Topics

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 18, 2025 8:00:00 AM

Women search for endometriosis answers at 2 AM, watch perimenopause explanations in private browsing mode, and share mental health resources through...

Video Health Ethics
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Learn how to market women's health services to sandwich generation caregivers who manage family healthcare while neglecting their own. Discover practical strategies for reaching this underserved, high-value demographic.

5 min read

Marketing Women's Health to Caregivers: The Sandwich Generation Strategy

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 18, 2025 8:00:00 AM

She schedules her mother's cardiology appointment while her teenager texts about needing a ride to practice, and somewhere between managing both...

Women's Health Marketing Lead generation Lead nurture
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Master medical copywriting for FemTech brands. Learn to balance scientific accuracy with accessibility when writing about sensitive women's health topics.

2 min read

Medical Copywriting for FemTech: Accuracy Meets Accessibility

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 11, 2025 8:00:00 AM

FemTech copywriting walks a tightrope between medical precision and human connection. You're not just selling products—you're discussing periods,...

Women's Health Marketing Copywriting
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Discover how to build interconnected product ecosystems in women's health. Learn cross-selling strategies that address the full spectrum of women's health needs and lifecycle stages.

3 min read

Cross-selling in Women's Health: Product Ecosystem Development

Picture of Health Tech Writing Team Health Tech Writing Team: Aug 11, 2025 8:00:00 AM

Women's health isn't a single problem requiring a single solution—it's an interconnected web of hormonal, reproductive, mental, and physical health...

Women's Health Marketing Product marketing
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Discover proven upselling strategies for telehealth platforms. Learn how to ethically increase patient value while improving health outcomes through strategic service additions.

2 min read

Upselling Strategies for Telehealth Platforms

Picture of Health Tech Writing Team Health Tech Writing Team: Aug 5, 2025 12:44:48 PM

Telehealth upselling isn't about pushing expensive add-ons—it's about recognizing when patients need more comprehensive care than their initial...

Sales Health Tech Marketing SaaS marketing
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