WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Discover how AI, telehealth, and inclusive design are reshaping women's health technologies—and how marketers can effectively communicate these innovations while navigating privacy concerns and regulatory challenges.

5 min read

Emerging Technologies in FemTech: What Marketers Need to Know

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 31, 2025 3:26:16 PM

We entered the FemTech space with period trackers and fertility apps. That initial wave created valuable digital tools but often reduced women's health to reproductive functions alone. Today's FemTech landscape expands far beyond these foundations,...

Marketing Technology Femtech
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Discover essential crisis management strategies for FemTech companies facing data privacy breaches, algorithmic failures, and regulatory challenges.

6 min read

Crisis Management in FemTech: Protecting Brand Trust

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 24, 2025 3:20:20 PM

From period tracking apps to fertility monitors, from menopause management platforms to sexual wellness devices, FemTech products often collect and...

Femtech Public relations Reputation
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As the industry matures, the companies that thrive will be those that remember that behind every data point is a person navigating her unique health journey—someone seeking not just information or tracking capabilities, but genuine understanding, support, and connection.

6 min read

Building Long-Term Relationships in FemTech: Beyond the App

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 24, 2025 3:11:38 PM

Creating an app is merely the first step in what should be a comprehensive journey to forge lasting relationships with users. While technological...

Women's Health Marketing Femtech App marketing
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Explore the unique FemTech customer journey from pre-awareness to advocacy.

6 min read

The FemTech Customer Journey: Mapping Touch Points and Opportunities

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 10, 2025 5:39:56 PM

The FemTech industry—technology focused on women's health and wellbeing—has experienced explosive growth, projected to reach $75 billion globally by...

Women's Health Marketing Technology Femtech
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Learn platform-specific policies, content best practices, and marketing tips to ensure compliance and maximize reach.

2 min read

Social Media Restrictions for Women's Health Providers: A Platform-Specific Guide

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 2, 2025 2:21:48 PM

Marketing for women's health services and femtech products is a challenging endeavor, especially with the varying content restrictions imposed by...

Social media Women's Health Marketing
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Learn expert strategies for balancing effective SMS, email, and in-app messaging while protecting sensitive health data.

5 min read

Marketing Automation Compliance for Femtech Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 2, 2025 2:17:47 PM

Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...

Women's Health Marketing Data
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Master advanced keyword strategies for FemTech SEO with comprehensive progression patterns and practical examples.

5 min read

SEO for FemTech: Sensitive Topics AND Visibility

Picture of Women's Health Writing Team Women's Health Writing Team: Feb 9, 2025 3:08:54 PM

FemTech companies face a unique challenge: how to maintain search visibility while navigating content restrictions and algorithmic sensitivities. The...

seo Femtech
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Discover unconventional approaches using AR, biofeedback, and micro-communities to create authentic connections that drive meaningful conversions.

3 min read

Creating Femtech Content That Converts

Picture of Women's Health Writing Team Women's Health Writing Team: Feb 9, 2025 2:58:58 PM

The days of clinical, detached content about women's health are over. Today's FemTech audience craves authenticity, scientific accuracy, and content...

Content strategy Health Tech Marketing
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Learn strategies for representing sensitive topics like menstruation and reproductive anatomy, balancing bold visuals with platform compliance.

4 min read

Visual Storytelling in FemTech: Breaking Taboos Through Design

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:49:31 PM

FemTech, a fast-growing sector focused on women’s health and wellness, faces unique challenges when it comes to visual storytelling. Visuals related...

Marketing Femtech Storytelling
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Discover key metrics, examples, calculations, and strategies to measure and improve patient engagement and marketing effectiveness.

4 min read

Engagement Metrics (and What to do About Them)

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:44:07 PM

For women’s healthcare marketers, engagement metrics are crucial for evaluating the effectiveness of marketing efforts. Understanding how your...

Women's Health Marketing Data
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Explore 20 local partnership strategies to enhance women's healthcare marketing.

4 min read

Local Partnership Strategies for Women’s Healthcare Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:38:06 PM

Building strong local partnerships is one of the most effective ways to market women's healthcare services. Collaborating with trusted organizations...

Social media Women's Health Marketing
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For FemTech companies seeking provider adoption, the path forward requires investment in clinical research, technical integration, and evidence-based implementation support.

2 min read

Healthcare Provider Engagement: Marketing FemTech to Medical Professionals

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 17, 2024 5:39:02 PM

The women's digital health market is experiencing unprecedented growth, with Frost & Sullivan projecting the FemTech market to reach $50 billion by...

Niche Women's Health Marketing
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Brands that prioritize genuine, human-centered influencer partnerships will not only stand out but also make a meaningful difference in the lives of their audience.

3 min read

Influencer Marketing in FemTech

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 17, 2024 5:30:16 PM

The FemTech industry—focused on technology and innovation for women’s health—is experiencing rapid growth, with projections surpassing $50 billion by...

Women's Health Marketing Influencers
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FemTech companies can cultivate vibrant communities that extend beyond social media

2 min read

Building a FemTech Community: Beyond Social Media Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 3, 2024 5:37:33 PM

Building a robust FemTech community extends beyond traditional social media marketing. It involves creating inclusive, informative, and engaging...

Women's Health Marketing Femtech Community
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Expanding FemTech products internationally requires careful consideration of regulatory, cultural, and logistical challenges.

3 min read

Regulatory Considerations for FemTech Marketers

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 3, 2024 5:31:41 PM

FemTech, encompassing technologies and products focused on women's health and wellness, is a rapidly growing sector. As FemTech companies explore...

Women's Health Marketing Femtech
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In FemTech marketing, clinical validation is more than just a regulatory requirement—it’s a strategic advantage.

4 min read

The Role of Clinical Validation in FemTech Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 5:08:22 PM

FemTech, a rapidly growing industry addressing women’s health and wellness, thrives on innovation. However, the success of a FemTech product is not...

Women's Health Marketing Health Tech Marketing Femtech
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By adopting strategies that focus on education, transparency, and personalization, FemTech companies can effectively market their AI-driven innovations

4 min read

AI in FemTech: Practical Applications and Marketing Challenges

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 5:03:19 PM

The FemTech industry, which focuses on developing technology-based solutions for women's health and wellness, has seen exponential growth in recent...

AI Women's Health Marketing Femtech
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For early-stage startups, presenting metrics is about demonstrating progress, potential, and a clear path forward.

3 min read

Key Metrics Investors Value: A Guide for Early-Stage Startups

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 12:08:48 PM

Investors evaluate startups not just on their potential but also on their ability to demonstrate meaningful progress and metrics. For early-stage...

Women's Health Marketing Femtech Tips to get investors
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Here’s a comprehensive guide to preparing a standout pitch for your femtech start-up, complete with actionable tips and examples.

3 min read

How to Craft a Winning Pitch for Femtech Start-ups

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 12:02:50 PM

Femtech, the rapidly growing sector dedicated to women’s health and wellness, holds immense potential for innovation and impact. However, breaking...

Women's Health Marketing Startup Funding
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Success in building provider trust ultimately comes from demonstrating a genuine commitment to improving patient care through technology.

3 min read

Marketing Strategies That Resonate with Healthcare Providers

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 18, 2024 8:00:00 AM

The modern healthcare landscape presents a striking paradox in the FemTech industry. While women increasingly embrace digital health solutions for...

Marketing Women's Health Marketing
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