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6 min read
Women's Health Writing Team: Jun 30, 2025 11:20:22 AM
The period tracking app Flo reached unicorn status in July 2024, but its journey to success wasn't without controversy—the company settled with the Federal Trade Commission in 2021 for sharing sensitive user data with Facebook and Google without...
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8 min read
Women's Health Writing Team: Jun 30, 2025 11:14:43 AM
Women's health represents a $49.33 billion global market that's projected to reach $68.53 billion by 2030, yet most clinics struggle to effectively...
5 min read
Women's Health Writing Team: May 26, 2025 2:56:04 PM
Most postpartum marketing reads like it was written by someone who has never actually experienced the fourth trimester. Generic messaging about "new...
5 min read
Women's Health Writing Team: May 26, 2025 2:51:15 PM
We've watched Gen Z women transform entire industries through their purchasing power—from beauty brands pivoting to clean ingredients to fashion...
4 min read
Women's Health Writing Team: May 19, 2025 4:52:33 PM
Most FemTech user research fails before it begins—not from poor execution but from asking the wrong questions. We've witnessed countless...
4 min read
Women's Health Writing Team: May 8, 2025 4:26:29 PM
The chasm between clinical research and effective marketing in women's health isn't merely linguistic—it's conceptual. Scientific discovery speaks in...
3 min read
Women's Health Writing Team: May 8, 2025 4:21:01 PM
The most successful remote FemTech teams aren't simply connected by technology—they're bound by purpose. When we studied high-performing women's...
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6 min read
Women's Health Writing Team: Apr 10, 2025 1:24:15 PM
We've entered an era where women's health products—from menstrual care to fertility solutions to menopausal wellness—represent one of the...
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5 min read
Women's Health Writing Team: Apr 10, 2025 12:27:41 PM
We've reached a pivotal moment in femtech—the sector has outgrown its visual vocabulary. Walk through any digital or physical space dedicated to...
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5 min read
Women's Health Writing Team: Mar 31, 2025 3:31:57 PM
We face a curious paradox in the FemTech industry. Despite focusing on technologies that serve diverse populations, our teams often lack the...
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5 min read
Women's Health Writing Team: Mar 31, 2025 3:26:16 PM
We entered the FemTech space with period trackers and fertility apps. That initial wave created valuable digital tools but often reduced women's...
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6 min read
Women's Health Writing Team: Mar 24, 2025 3:20:20 PM
From period tracking apps to fertility monitors, from menopause management platforms to sexual wellness devices, FemTech products often collect and...
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6 min read
Women's Health Writing Team: Mar 24, 2025 3:11:38 PM
Creating an app is merely the first step in what should be a comprehensive journey to forge lasting relationships with users. While technological...
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6 min read
Women's Health Writing Team: Mar 10, 2025 5:39:56 PM
The FemTech industry—technology focused on women's health and wellbeing—has experienced explosive growth, projected to reach $75 billion globally by...
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2 min read
Women's Health Writing Team: Mar 2, 2025 2:21:48 PM
Marketing for women's health services and femtech products is a challenging endeavor, especially with the varying content restrictions imposed by...
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5 min read
Women's Health Writing Team: Mar 2, 2025 2:17:47 PM
Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...
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5 min read
Women's Health Writing Team: Feb 9, 2025 3:08:54 PM
FemTech companies face a unique challenge: how to maintain search visibility while navigating content restrictions and algorithmic sensitivities. The...
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3 min read
Women's Health Writing Team: Feb 9, 2025 2:58:58 PM
The days of clinical, detached content about women's health are over. Today's FemTech audience craves authenticity, scientific accuracy, and content...
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4 min read
Women's Health Writing Team: Jan 31, 2025 5:49:31 PM
FemTech, a fast-growing sector focused on women’s health and wellness, faces unique challenges when it comes to visual storytelling. Visuals related...
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4 min read
Women's Health Writing Team: Jan 31, 2025 5:44:07 PM
For women’s healthcare marketers, engagement metrics are crucial for evaluating the effectiveness of marketing efforts. Understanding how your...