EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

App marketing

EdTech Google Ads require different strategies than B2C campaigns. Here's the science behind high-converting PPC for education: psychology, timing, messaging, and measurement frameworks that actually drive enrollments.

6 min read

The Science of Education PPC: Creating High-Converting Google Ad Campaigns for EdTech

Picture of Writing Team Writing Team: Sep 1, 2025 8:00:00 AM

EdTech PPC campaigns fail because marketers treat education like any other product. They use standard B2C playbooks for B2E (Business-to-Education)...

Ads Edtech marketing App marketing
READ NOW