EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

App marketing

Learn how educational apps successfully market unique pedagogical methods. Discover strategies to communicate specialized learning approaches that differentiate and drive adoption.

7 min read

Marketing Specialized Learning Approaches in Education Apps

Maria Rodriguez had a brilliant idea. Her educational app would bring authentic Montessori methods to digital learning—child-led exploration, sensory...

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EdTech Google Ads require different strategies than B2C campaigns. Here's the science behind high-converting PPC for education: psychology, timing, messaging, and measurement frameworks that actually drive enrollments.

6 min read

The Science of Education PPC: Creating High-Converting Google Ad Campaigns for EdTech

EdTech PPC campaigns fail because marketers treat education like any other product. They use standard B2C playbooks for B2E (Business-to-Education)...

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