EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

App marketing

Explore what actually drives freemium conversion in EdTech with analysis of successful models, conversion triggers, and strategies for turning free users into paying customers.

5 min read

Freemium Models in EdTech: When Free Users Actually Convert to Paid

Writing Team: Dec 1, 2025 7:59:59 AM

Your EdTech product has ten thousand free users and two hundred paid subscribers.

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Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...

Audience Edtech marketing App marketing User Experience

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Discover how EdTech companies and colleges use TikTok for authentic student recruitment beyond viral trends. Learn content strategies, creator partnerships, and day-in-the-life formats that actually drive applications.

4 min read

TikTok for Student Recruitment: What Actually Works Beyond Dance Trends

Writing Team: Nov 3, 2025 8:00:01 AM

Higher education marketing teams watched TikTok explode among Gen Z with a mixture of fascination and terror. The platform that made dance challenges...

Edtech marketing App marketing TikTok

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Discover eight wildly unconventional marketing strategies for edtech apps that break industry norms. From teacher-led content studios to student advisory boards, learn tactics that drive authentic adoption beyond traditional digital marketing playbooks.

8 min read

How to Market an Edtech App: 8 Unconventional Strategies That Actually Work

Writing Team: Oct 13, 2025 8:00:00 AM

Most edtech app marketing follows a predictable playbook: SEO-optimized blog posts about "best practices," LinkedIn ads targeting administrators,...

Edtech marketing App marketing

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Learn how educational apps successfully market unique pedagogical methods. Discover strategies to communicate specialized learning approaches that differentiate and drive adoption.

7 min read

Marketing Specialized Learning Approaches in Education Apps

Writing Team: Sep 8, 2025 8:00:00 AM

Maria Rodriguez had a brilliant idea. Her educational app would bring authentic Montessori methods to digital learning—child-led exploration, sensory...

Edtech marketing App marketing

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EdTech Google Ads require different strategies than B2C campaigns. Here's the science behind high-converting PPC for education: psychology, timing, messaging, and measurement frameworks that actually drive enrollments.

6 min read

The Science of Education PPC: Creating High-Converting Google Ad Campaigns for EdTech

Writing Team: Sep 1, 2025 8:00:00 AM

EdTech PPC campaigns fail because marketers treat education like any other product. They use standard B2C playbooks for B2E (Business-to-Education)...

Ads Edtech marketing App marketing

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