EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

App marketing

Discover eight wildly unconventional marketing strategies for edtech apps that break industry norms. From teacher-led content studios to student advisory boards, learn tactics that drive authentic adoption beyond traditional digital marketing playbooks.

8 min read

How to Market an Edtech App: 8 Unconventional Strategies That Actually Work

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:00 AM

Most edtech app marketing follows a predictable playbook: SEO-optimized blog posts about "best practices," LinkedIn ads targeting administrators,...

Edtech marketing App marketing
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Learn how educational apps successfully market unique pedagogical methods. Discover strategies to communicate specialized learning approaches that differentiate and drive adoption.

7 min read

Marketing Specialized Learning Approaches in Education Apps

Picture of Writing Team Writing Team: Sep 8, 2025 8:00:00 AM

Maria Rodriguez had a brilliant idea. Her educational app would bring authentic Montessori methods to digital learning—child-led exploration, sensory...

Edtech marketing App marketing
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EdTech Google Ads require different strategies than B2C campaigns. Here's the science behind high-converting PPC for education: psychology, timing, messaging, and measurement frameworks that actually drive enrollments.

6 min read

The Science of Education PPC: Creating High-Converting Google Ad Campaigns for EdTech

Picture of Writing Team Writing Team: Sep 1, 2025 8:00:00 AM

EdTech PPC campaigns fail because marketers treat education like any other product. They use standard B2C playbooks for B2E (Business-to-Education)...

Ads Edtech marketing App marketing
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