EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

App marketing

Learn how K-12 app marketers can turn privacy constraints into competitive advantages and build trust with security-conscious parents and administrators.

3 min read

Privacy-First Marketing for K-12 Apps: Building Trust in the Breach Era

Picture of Writing Team Writing Team: Jan 29, 2026 10:43:05 AM

When PowerSchool's recent data breach exposed 60 million students' personal information, it wasn't just another cybersecurity headline—it was a trust...

App marketing Education marketing Data privacy Communication
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Your mobile-first EdTech app is invisible to schools requiring Chromebook compatibility. Your web-only platform frustrates students who want to study on phones. Here's how usage context determines platform strategy.

6 min read

Multi-Platform Strategy for Learning Apps: When to Build Web vs. Mobile-First

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:05 AM

You built a beautiful iOS app with smooth animations and native gestures. Teachers love it during demos on their personal iPhones. Then you try to...

Website Education technology App marketing Application
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Your EdTech subscription hemorrhages users monthly at rates that would bankrupt most SaaS businesses. Here's why education subscriptions fail and how to build retention that actually works.

7 min read

Subscription Fatigue in EdTech: Why Your App's Churn Rate Is Probably 60%+

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:00 AM

Your monthly churn is 58%. You've normalized this catastrophic attrition by telling yourself "that's just how EdTech works" or "summer always kills...

App marketing Churn prevention User Retention
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Parents download free educational apps, then refuse to pay for anything inside them. Here's the psychology determining which in-app purchases convert and which trigger uninstalls.

7 min read

In-App Purchase Psychology for Educational Apps: What Parents Will Actually Pay For

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:00 AM

Your educational app has 50,000 downloads this month. Your in-app purchase conversion rate is 1.8%. You've acquired users efficiently, but you're...

Edtech marketing App marketing User Experience User Retention
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6 min read

Referral Programs for Educational Apps

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:03 AM

Your learning app offers $25 credit for each successful referral. Six months later, you've paid out $150 total—six referrals from 10,000 active...

App marketing Education marketing Communication Messaging
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Most EdTech gamification is digital participation trophies nobody wants. Here's the psychological difference between badge systems that drive adoption and those that clutter interfaces.

6 min read

Gamification Marketing: When Badge Systems Actually Drive EdTech App Adoption

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:00 AM

Your app awards a "First Lesson Complete!" badge with confetti animation. The user dismisses it without reading. Three lessons later: "Learning...

Edtech marketing App marketing User Experience Gaming
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Educational app categories are algorithmic wastelands where brilliant products die unseen. Here's why standard ASO fails in education and what actually works.

6 min read

App Store Optimization for Educational App

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:01 AM

Your math app has better pedagogy than Khan Academy. Your language learning app uses more effective spaced repetition than Duolingo. Your study tool...

Education technology Edtech marketing App marketing
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Learning apps use push notifications like caffeine-addicted marketers—too much, too often, with no regard for the crash. Here's where helpful reminders become harassment.

5 min read

Push Notification Strategy for Learning Apps

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:00 AM

It's 9:47 PM. She's finally horizontal after fourteen hours of work, commute, dinner, dishes, and bedtime negotiations with a five-year-old. Her...

seo Edtech marketing App marketing
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Explore what actually drives freemium conversion in EdTech with analysis of successful models, conversion triggers, and strategies for turning free users into paying customers.

5 min read

Freemium Models in EdTech: When Free Users Actually Convert to Paid

Picture of Writing Team Writing Team: Dec 1, 2025 7:59:59 AM

Your EdTech product has ten thousand free users and two hundred paid subscribers.

SaaS marketing Edtech marketing App marketing
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Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Picture of Writing Team Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...

Audience Edtech marketing App marketing User Experience
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