EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

App marketing (2)

Parents download free educational apps, then refuse to pay for anything inside them. Here's the psychology determining which in-app purchases convert and which trigger uninstalls.

7 min read

In-App Purchase Psychology for Educational Apps: What Parents Will Actually Pay For

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:00 AM

Your educational app has 50,000 downloads this month. Your in-app purchase conversion rate is 1.8%. You've acquired users efficiently, but you're...

Edtech marketing App marketing User Experience User Retention
READ NOW

6 min read

Referral Programs for Educational Apps

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:03 AM

Your learning app offers $25 credit for each successful referral. Six months later, you've paid out $150 total—six referrals from 10,000 active...

App marketing Education marketing Communication Messaging
READ NOW
Most EdTech gamification is digital participation trophies nobody wants. Here's the psychological difference between badge systems that drive adoption and those that clutter interfaces.

6 min read

Gamification Marketing: When Badge Systems Actually Drive EdTech App Adoption

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:00 AM

Your app awards a "First Lesson Complete!" badge with confetti animation. The user dismisses it without reading. Three lessons later: "Learning...

Edtech marketing App marketing User Experience Gaming
READ NOW
Educational app categories are algorithmic wastelands where brilliant products die unseen. Here's why standard ASO fails in education and what actually works.

6 min read

App Store Optimization for Educational App

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:01 AM

Your math app has better pedagogy than Khan Academy. Your language learning app uses more effective spaced repetition than Duolingo. Your study tool...

Education technology Edtech marketing App marketing
READ NOW
Learning apps use push notifications like caffeine-addicted marketers—too much, too often, with no regard for the crash. Here's where helpful reminders become harassment.

5 min read

Push Notification Strategy for Learning Apps

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:00 AM

It's 9:47 PM. She's finally horizontal after fourteen hours of work, commute, dinner, dishes, and bedtime negotiations with a five-year-old. Her...

seo Edtech marketing App marketing
READ NOW
Explore what actually drives freemium conversion in EdTech with analysis of successful models, conversion triggers, and strategies for turning free users into paying customers.

5 min read

Freemium Models in EdTech: When Free Users Actually Convert to Paid

Picture of Writing Team Writing Team: Dec 1, 2025 7:59:59 AM

Your EdTech product has ten thousand free users and two hundred paid subscribers.

SaaS marketing Edtech marketing App marketing
READ NOW
Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Picture of Writing Team Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...

Audience Edtech marketing App marketing User Experience
READ NOW
Discover how EdTech companies and colleges use TikTok for authentic student recruitment beyond viral trends. Learn content strategies, creator partnerships, and day-in-the-life formats that actually drive applications.

4 min read

TikTok for Student Recruitment: What Actually Works Beyond Dance Trends

Picture of Writing Team Writing Team: Nov 3, 2025 8:00:01 AM

Higher education marketing teams watched TikTok explode among Gen Z with a mixture of fascination and terror. The platform that made dance challenges...

Edtech marketing App marketing TikTok
READ NOW
Discover eight wildly unconventional marketing strategies for edtech apps that break industry norms. From teacher-led content studios to student advisory boards, learn tactics that drive authentic adoption beyond traditional digital marketing playbooks.

8 min read

How to Market an Edtech App: 8 Unconventional Strategies That Actually Work

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:00 AM

Most edtech app marketing follows a predictable playbook: SEO-optimized blog posts about "best practices," LinkedIn ads targeting administrators,...

Edtech marketing App marketing
READ NOW
Learn how educational apps successfully market unique pedagogical methods. Discover strategies to communicate specialized learning approaches that differentiate and drive adoption.

7 min read

Marketing Specialized Learning Approaches in Education Apps

Picture of Writing Team Writing Team: Sep 8, 2025 8:00:00 AM

Maria Rodriguez had a brilliant idea. Her educational app would bring authentic Montessori methods to digital learning—child-led exploration, sensory...

Edtech marketing App marketing
READ NOW
Prev 1 2 3 Next