EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Messaging

Paid acquisition costs $50+ per user while your blog sits empty. Here's how educational content becomes distribution infrastructure that compounds over time instead of burning budget.

7 min read

Educational App Blogging: Why Your Product Needs a Content Strategy

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:00 AM

Your Facebook ads now cost $67 per app install, up from $28 last year. Google Search ads deliver installs at $53. Your unit economics are...

Content strategy Copywriting Messaging Blog
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6 min read

Referral Programs for Educational Apps

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:03 AM

Your learning app offers $25 credit for each successful referral. Six months later, you've paid out $150 total—six referrals from 10,000 active...

App marketing Education marketing Communication Messaging
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