EDTECH MARKETING

4 min read

Productivity Marketing Beats "Learning Outcomes"

Here is an uncomfortable truth that most EdTech marketers already sense but rarely say out loud: nobody wakes up at 6 AM excited to achieve a...

4 min read

The Emotional Marketing Opportunity in AI EdTech

Here is a sector drowning in feature comparisons, benchmark scores, and adaptive learning algorithm claims — and almost nobody is talking about how...

7 min read

Educational App Blogging: Why Your Product Needs a Content Strategy

Your Facebook ads now cost $67 per app install, up from $28 last year. Google Search ads deliver installs at $53. Your unit economics are...

6 min read

Referral Programs for Educational Apps

Your learning app offers $25 credit for each successful referral. Six months later, you've paid out $150 total—six referrals from 10,000 active...