EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Education marketing

Discover research-backed strategies for creating compelling virtual tours that convert prospective families, with platform recommendations and best practices for childcare centers and schools.

4 min read

Virtual Tours That Convert

Picture of Writing Team Writing Team: Jul 14, 2025 8:00:00 AM

The average parent spends 47 seconds on a school's virtual tour before deciding whether to schedule an in-person visit. That's less than a minute to...

Education marketing Schools
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Transform your childcare center's waitlist from a frustrating delay into a powerful marketing tool that builds parent loyalty, creates anticipation, and drives enrollment conversions.

6 min read

Waitlist Management as a Marketing Strategy

Picture of Writing Team Writing Team: Jul 11, 2025 12:18:32 PM

Most childcare centers treat waitlists as necessary evils—administrative burdens that frustrate parents and create operational headaches. But...

Sales Education marketing
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Explore the psychological factors that drive parent school selection decisions, from cognitive biases to emotional triggers that influence education choices and childcare decision-making.

8 min read

Decision Frameworks That Shape How Parents Select Schools

Picture of Writing Team Writing Team: Jul 11, 2025 11:56:34 AM

Sarah spent three months researching schools for her daughter. She created spreadsheets comparing test scores, teacher-to-student ratios, and...

Edtech marketing Education marketing
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Learn how to design education website conversion funnels that respect parent decision-making processes. Boost enrollment with research-aligned inquiry pathways that convert.

7 min read

Conversion Architecture for Education Websites

Picture of Writing Team Writing Team: Jun 30, 2025 11:07:48 AM

Parents don't choose schools the way they choose restaurants. The decision to entrust another institution with their child's education involves...

Website Education marketing
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Master local SEO for childcare centers with proven technical strategies. Boost Google rankings, attract more families, and dominate local search results.

6 min read

Search Visibility for Educational Organizations

Picture of Writing Team Writing Team: Jun 30, 2025 11:02:45 AM

When parents need childcare, they don't consult Yellow Pages—they reach for their phones and search "daycare near me." That three-second decision to...

Childcare Marketing Education marketing
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Learn techniques to make sophisticated educational technology accessible to busy educators and administrators.

6 min read

The Art of Simplifying Complex Edtech Solutions Through Strategic Copywriting

Picture of Writing Team Writing Team: May 26, 2025 3:21:45 PM

Your product team has built something remarkable: an AI-powered adaptive learning platform that analyzes 47 different learning variables, integrates...

Copywriting Edtech marketing Education marketing
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Discover how education brands can architect distinctive positioning through expertise mapping, childcare differentiation strategies, and school marketing approaches that transcend the noise in saturated markets.

3 min read

Expertise Architecture: Authority Positioning for Brands

Picture of Writing Team Writing Team: May 9, 2025 4:31:19 PM

We've noticed something curious about education brands that flounder: they speak with borrowed voices. The most compelling schools, learning...

Niche marketing Niche Education marketing
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