EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Audience

Master the complex world of school nutrition marketing. Learn how to reach food service directors, ensure USDA compliance, and navigate management company relationships.

3 min read

Marketing Nutrition to Food Service Directors

Writing Team: May 25, 2026 4:05:49 PM

If you think marketing to school food service directors is just about fancy brochures and price sheets, you're playing checkers while everyone else...

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Learn expert strategies for marketing Career and Technical Education programs to college-focused families. Overcome degree bias with data-driven messaging.

3 min read

Selling the Skilled Trades

Writing Team: May 20, 2026 4:38:22 PM

When Shakespeare wrote "All that glisters is not gold," he probably wasn't thinking about the irony of parents dismissing welding careers while their...

Sales Audience Education marketing

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Learn how to market school safety technology ethically and effectively. Expert strategies for reaching administrators without fear-mongering tactics.

3 min read

School Safety Tech: Marketing Security Without the Scare Tactics

Writing Team: Apr 20, 2026 12:00:01 AM

There's a special circle of marketing hell reserved for those who exploit parental anxiety to sell school security systems. You know the type – the...

Audience Education technology Education marketing

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Learn proven strategies to overcome athletic department resistance and position esports as legitimate competitive programs with STEM benefits and scholarship value.

3 min read

How to Sell Esports to Skeptical Athletic Directors

Writing Team: Apr 19, 2026 11:59:59 PM

When athletic directors look at esports, they often see kids playing video games in their parents' basements, not the multi-billion dollar industry...

Niche marketing Audience Education marketing

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Master homeschool co-op marketing with strategies for reaching coordinators, demonstrating curriculum flexibility, and winning group purchase decisions.

4 min read

The Homeschool Co-op Market

Writing Team: Feb 23, 2026 12:00:00 AM

If traditional education marketing is like trying to sell to a massive department store chain, homeschool co-op marketing is more akin to courting a...

Audience Education marketing

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Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...

Audience Edtech marketing App marketing User Experience

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Education advertising requires sophisticated audience architecture that aligns with stakeholder hierarchies and academic calendars. Here's how to build targeting systems that reach the right education decision-makers at optimal moments.

7 min read

Audience Architecture for Education Advertising: Building High-Intent Targeting Systems

Writing Team: Sep 1, 2025 9:40:53 AM

Most education advertising fails because it treats schools like businesses. It targets generic "decision makers" instead of understanding the complex...

Audience Edtech marketing

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Discover how to create precision-targeted content that resonates with educators without resorting to stereotypes or compromising privacy values.

6 min read

Microtargeting in Education: Data to Segment Without Stereotyping

Writing Team: Mar 24, 2025 4:25:46 PM

The quiet chime of a notification cuts through a busy administrator's day—an ad for classroom management software that seems to know their exact pain...

Audience Data Edtech marketing

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