EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Audience

Education advertising requires sophisticated audience architecture that aligns with stakeholder hierarchies and academic calendars. Here's how to build targeting systems that reach the right education decision-makers at optimal moments.

7 min read

Audience Architecture for Education Advertising: Building High-Intent Targeting Systems

Picture of Writing Team Writing Team: Sep 1, 2025 9:40:53 AM

Most education advertising fails because it treats schools like businesses. It targets generic "decision makers" instead of understanding the complex...

Audience Edtech marketing
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Discover how to create precision-targeted content that resonates with educators without resorting to stereotypes or compromising privacy values.

6 min read

Microtargeting in Education: Data to Segment Without Stereotyping

Picture of Writing Team Writing Team: Mar 24, 2025 4:25:46 PM

The quiet chime of a notification cuts through a busy administrator's day—an ad for classroom management software that seems to know their exact pain...

Audience Data Edtech marketing
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