EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Audience

Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Picture of Writing Team Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...

Audience Edtech marketing App marketing User Experience
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Education advertising requires sophisticated audience architecture that aligns with stakeholder hierarchies and academic calendars. Here's how to build targeting systems that reach the right education decision-makers at optimal moments.

7 min read

Audience Architecture for Education Advertising: Building High-Intent Targeting Systems

Picture of Writing Team Writing Team: Sep 1, 2025 9:40:53 AM

Most education advertising fails because it treats schools like businesses. It targets generic "decision makers" instead of understanding the complex...

Audience Edtech marketing
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Discover how to create precision-targeted content that resonates with educators without resorting to stereotypes or compromising privacy values.

6 min read

Microtargeting in Education: Data to Segment Without Stereotyping

Picture of Writing Team Writing Team: Mar 24, 2025 4:25:46 PM

The quiet chime of a notification cuts through a busy administrator's day—an ad for classroom management software that seems to know their exact pain...

Audience Data Edtech marketing
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