EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Data

Transform raw edtech data into compelling marketing narratives. Learn 8 proven techniques that blend analytics with storytelling to create authentic, persuasive content that drives educator adoption and student success.

7 min read

Using Analytics to Shape Your Edtech Marketing Narrative

Picture of Writing Team Writing Team: Jul 21, 2025 8:00:00 AM

When Khan Academy discovered that students using their platform for just 30 minutes per week improved math proficiency by 19%, they didn't simply add...

Data Edtech marketing Communication
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Discover how to create precision-targeted content that resonates with educators without resorting to stereotypes or compromising privacy values.

6 min read

Microtargeting in Education: Data to Segment Without Stereotyping

Picture of Writing Team Writing Team: Mar 24, 2025 4:25:46 PM

The quiet chime of a notification cuts through a busy administrator's day—an ad for classroom management software that seems to know their exact pain...

Audience Data Edtech marketing
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