Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Transform your private school's alumni into powerful enrollment ambassadors. Strategic approaches to leveraging graduate networks for sustainable recruitment success.

3 min read

Alumni Network Marketing: Turning Graduates Into Enrollment Ambassadors

Private schools have been sitting on their greatest marketing asset for decades, treating alumni like check-writing ghosts who materialize at fundraising galas. Meanwhile, these same institutions wonder why their enrollment pipelines feel more like...

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How the microschool movement is reshaping education marketing. Learn to reach pod leaders, hybrid coordinators, and learning center operators effectively.

4 min read

The Microschool Movement: Marketing to Pod Leaders and Learning Centers

The pandemic didn't just disrupt education—it shattered the monopoly of traditional schooling and scattered the pieces across kitchen tables,...

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Master Title I STEM marketing with insider strategies for federal funding cycles, compliance requirements, and multi-stakeholder decision processes.

4 min read

STEM Marketing to Title I Schools & Grant Funding

If you've ever tried to sell STEM programs to Title I schools, you know it feels like being a sommelier at a food truck - your expertise is valuable,...

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Master homeschool co-op marketing with strategies for reaching coordinators, demonstrating curriculum flexibility, and winning group purchase decisions.

4 min read

The Homeschool Co-op Market

If traditional education marketing is like trying to sell to a massive department store chain, homeschool co-op marketing is more akin to courting a...

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How AI tutoring apps can differentiate and win market share when students already have ChatGPT for free. Expert positioning strategies for edtech marketers.

3 min read

AI Tutoring Apps vs ChatGPT: Marketing When Free Beats Your Features

When your entire business model can be replicated by typing "help me with calculus" into a free browser tab, you've got what marketers politely call...

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Discover which education podcasts actually convert for EdTech apps. Data-driven insights on teacher vs parent audiences, attribution tracking, and ROI optimization.

3 min read

Podcast Sponsorship for EdTech Apps

Most EdTech marketers treat podcast sponsorship like throwing spaghetti at a chalkboard—they sponsor every education-adjacent show hoping something...

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Students now search TikTok before app stores for educational tools. Learn advanced TikTok SEO strategies that drive authentic discovery and app downloads.

3 min read

TikTok SEO for Educational Apps: Why Students Skip App Stores

The age-old question "Google it" has been unceremoniously dethroned by Gen Z and Gen Alpha, who now default to "TikTok it" when seeking everything...

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Discover how smart marketers identify and dominate emerging channels before competition floods in. Expert insights on community platforms, voice, AR/VR and more.

3 min read

Emerging Channels: Where Smart Marketers Go When Everyone Else Catches On

The marketing world has a peculiar affliction: the moment a channel shows promise, it gets flooded faster than a Black Friday sale at Target. What...

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Master COPPA-compliant age verification that protects conversion rates. Expert strategies for progressive disclosure, contextual intelligence, and gamified UX.

4 min read

Age Verification Without Friction: COPPA-Compliant UX That Converts

Remember when age verification meant clicking "Yes, I'm over 18" on a website that clearly knew you weren't? Those halcyon days of honor-system...

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Learn how to market EdTech solutions to IT directors who control school technology adoption. Expert strategies for addressing technical objections upfront.

3 min read

Marketing Through School Gatekeepers: IT Directors Who Block Your App

The most brilliant EdTech app in the world is worthless if it never makes it past the school's IT director. While superintendents dream of...

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