Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Learn how EdTech companies can successfully navigate complex school district procurement processes by marketing to committees, understanding budget cycles, and building consensus across stakeholders.

5 min read

School District Procurement: Marketing to Committees, Not Individuals

Writing Team: Dec 1, 2025 8:00:01 AM

You built an amazing EdTech product. Teachers love it. Students benefit from it. Parents want it.

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Explore what actually drives freemium conversion in EdTech with analysis of successful models, conversion triggers, and strategies for turning free users into paying customers.

5 min read

Freemium Models in EdTech: When Free Users Actually Convert to Paid

Writing Team: Dec 1, 2025 7:59:59 AM

Your EdTech product has ten thousand free users and two hundred paid subscribers.

SaaS marketing Edtech marketing App marketing

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Learn how to market inclusive education authentically—moving beyond compliance checklists to messaging that resonates with families seeking genuinely accessible schools and childcare.

4 min read

Inclusive Education Marketing

Writing Team: Nov 17, 2025 7:00:01 AM

Let's play a drinking game. Take a shot every time a school website says they're "committed to diversity and inclusion" without explaining what that...

Research Education technology Edtech marketing Education marketing

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Discover how to craft age-specific marketing messages for childcare and education—from infant care through elementary programs. What works for toddler parents fails with elementary families.

3 min read

Age-Specific Marketing Strategies

Writing Team: Nov 17, 2025 7:00:00 AM

Here's a marketing truth that should be obvious but apparently isn't: parents of infants have completely different concerns than parents of...

Edtech marketing Education marketing Communication

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3 min read

Educational Content That Ranks: The Teacher Resource Strategy

Writing Team: Nov 17, 2025 7:00:00 AM

While most EdTech companies pour resources into paid ads and outbound sales, there's a quieter, more sustainable path to growth hiding in plain...

seo Edtech marketing Teaching

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Move beyond generic college info sessions with webinar strategies that actually convert prospective students. Explore 4 proven scenarios with expert tips for higher ed lead generation.

4 min read

Webinar Strategies for Higher Ed Lead Generation

Writing Team: Nov 17, 2025 6:59:59 AM

Most higher education webinars follow a depressingly predictable formula: an admissions counselor reads through slides about campus facilities,...

Webinar Lead generation Edtech marketing

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Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...

Audience Edtech marketing App marketing User Experience

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Khan Academy has 10 million pages indexed. Coursera has 7,000 courses. Here's how small edtech companies win SEO against massive educational content libraries.

5 min read

SEO for Online Learning Platforms

Writing Team: Nov 11, 2025 11:41:22 AM

An edtech founder showed me her Google Search Console data last month, visibly frustrated.

seo Edtech marketing Keywords

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Discover how EdTech companies and colleges use TikTok for authentic student recruitment beyond viral trends. Learn content strategies, creator partnerships, and day-in-the-life formats that actually drive applications.

4 min read

TikTok for Student Recruitment: What Actually Works Beyond Dance Trends

Writing Team: Nov 3, 2025 8:00:01 AM

Higher education marketing teams watched TikTok explode among Gen Z with a mixture of fascination and terror. The platform that made dance challenges...

Edtech marketing App marketing TikTok

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Discover why traditional college admissions funnels fail Gen Z students. Learn research-backed insights on how today's students actually search for and choose educational programs.

4 min read

Gen Z College Search Behavior: Why Your Admissions Funnel Is Probably Wrong

Writing Team: Nov 3, 2025 7:59:59 AM

Your admissions funnel was designed for Millennials, and Gen Z is breaking it quietly. While you're optimizing website forms and email nurture...

Funnel Edtech marketing Customer acquisition

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