Writing Team

Discover how to transform abstract educational philosophies into powerful marketing messages that resonate with parents and students.

4 min read

The Pedagogical Value Proposition: Turn Educational Philosophy into Marketing Messages

Picture of Writing Team Writing Team: May 9, 2025 4:37:37 PM

We've noticed something peculiar in our work with education brands: the disconnect between what educators cherish about their approach and what they communicate to prospective families. Schools with rich pedagogical traditions often reduce...

Branding Education technology Edtech marketing Philosophy
READ NOW
Discover how education brands can architect distinctive positioning through expertise mapping, childcare differentiation strategies, and school marketing approaches that transcend the noise in saturated markets.

3 min read

Expertise Architecture: Authority Positioning for Brands

Picture of Writing Team Writing Team: May 9, 2025 4:31:19 PM

We've noticed something curious about education brands that flounder: they speak with borrowed voices. The most compelling schools, learning...

Niche marketing Niche Education marketing
READ NOW
Discover how to maintain authentic brand voice when implementing AI content tools.

8 min read

How to Maintain Brand Voice When Using Generative AI Tools

Picture of Writing Team Writing Team: Mar 24, 2025 4:38:22 PM

A marketing director stares at two versions of website copy—one crafted over weeks by their team, another generated in seconds by an AI tool. The...

Generative AI Edtech marketing
READ NOW
Discover how to create precision-targeted content that resonates with educators without resorting to stereotypes or compromising privacy values.

6 min read

Microtargeting in Education: Data to Segment Without Stereotyping

Picture of Writing Team Writing Team: Mar 24, 2025 4:25:46 PM

The quiet chime of a notification cuts through a busy administrator's day—an ad for classroom management software that seems to know their exact pain...

Audience Data Edtech marketing
READ NOW
Learn how the 'uncanny valley' affects student trust, engagement, and learning outcomes—and how to create edtech copy that maintains human connection while leveraging AI capabilities.

5 min read

Edtech Copy: When AI-Generated Content Just Doesn't Feel Right

Picture of Writing Team Writing Team: Mar 24, 2025 4:18:34 PM

Picture this: You're reading educational marketing materials when something feels subtly off—like encountering a humanoid robot that's just human...

AI Content strategy Generative AI Edtech marketing
READ NOW
An efficient billing system does more than improve cash flow—it creates a better experience for families and helps your childcare center thrive.

3 min read

Electronic Billing for Childcare Providers

Picture of Writing Team Writing Team: Nov 25, 2024 4:57:24 PM

Efficient electronic billing and financial management are essential for sustaining a successful childcare business. With the right tools and...

Sales Customer retention Education technology
READ NOW
This guide provides actionable strategies to connect with today’s learners and elevate your platform’s impact.

3 min read

Engaging the Modern Learner

Picture of Writing Team Writing Team: Nov 25, 2024 4:29:42 PM

The modern learner is a dynamic, tech-savvy individual who demands personalized, engaging, and flexible educational experiences. As an EdTech...

Training Education technology Edtech marketing
READ NOW
Here’s how to develop strategies that resonate, inspire, and ultimately succeed.

3 min read

EdTech Positioning, Branding, and Go-to-Market Strategy

Picture of Writing Team Writing Team: Nov 25, 2024 4:23:02 PM

The EdTech industry is not only competitive but also constantly evolving, making a strong positioning, branding, and go-to-market (GTM) strategy...

Education technology Edtech marketing Go to Market
READ NOW
Here are seven proven GTM strategies to help you connect with educational institutions, educators, and students effectively.

3 min read

7 Best Go-to-Market Strategies for EdTech Success

Picture of Writing Team Writing Team: Nov 25, 2024 4:17:23 PM

The EdTech industry is rapidly evolving, driven by growing adoption of digital learning, an increasing reliance on technology in education, and the...

Marketing Education technology Edtech marketing
READ NOW
Here’s a step-by-step guide to help you successfully launch your course on Coursera.

3 min read

How to Launch a Course on Coursera

Picture of Writing Team Writing Team: Nov 25, 2024 4:12:41 PM

Launching a course on Coursera can position you as an authority in your field while reaching a global audience. However, the process involves a...

Course Education technology Edtech marketing
READ NOW
1 2 Next