Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Master virtual open house frameworks that convert prospects into enrolled students. Expert strategies for school tours and digital enrollment events that drive results.

3 min read

Virtual Open House Frameworks: Converting Interest to Enrollment

Picture of Writing Team Writing Team: Jan 29, 2026 10:47:15 AM

The awkward silence that follows "any questions?" during a virtual open house isn't just uncomfortable—it's expensive. While traditional campus tours leveraged the undeniable charm of ivy-covered buildings and bustling hallways, digital education...

Lead generation Education marketing Events
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Expert strategies for education video marketing that build trust with parents and drive enrollment through authentic, data-driven visual storytelling.

3 min read

Video Content Strategy for Education Organizations

Picture of Writing Team Writing Team: Jan 29, 2026 10:45:17 AM

If you think creating compelling video content for education organizations is just about pointing a camera at happy children and calling it a day,...

Video Content strategy Education marketing
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Learn how K-12 app marketers can turn privacy constraints into competitive advantages and build trust with security-conscious parents and administrators.

3 min read

Privacy-First Marketing for K-12 Apps: Building Trust in the Breach Era

Picture of Writing Team Writing Team: Jan 29, 2026 10:43:05 AM

When PowerSchool's recent data breach exposed 60 million students' personal information, it wasn't just another cybersecurity headline—it was a trust...

App marketing Education marketing Data privacy Communication
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Discover why parent communication platforms succeed or fail based on psychology, trust architecture, and integration strategy rather than features alone.

3 min read

Parent Communication Systems: The Marketing War for Family Hearts

Picture of Writing Team Writing Team: Jan 29, 2026 10:32:16 AM

The battle for parent attention isn't fought in boardrooms or focus groups – it's waged in the sticky-fingered chaos of morning car lines and the 11...

Childcare Marketing Edtech marketing Education marketing
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Master education marketing calendars that align with real enrollment cycles. Expert insights on K-12, childcare, and higher ed seasonal campaign timing.

3 min read

Seasonal Marketing Calendars: Mastering Education Enrollment Cycles

Picture of Writing Team Writing Team: Jan 29, 2026 10:29:57 AM

While most marketers obsess over Black Friday and holiday campaigns, education marketers operate in a parallel universe where August is Christmas and...

Lead generation Edtech marketing Digital marketing
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Your mobile-first EdTech app is invisible to schools requiring Chromebook compatibility. Your web-only platform frustrates students who want to study on phones. Here's how usage context determines platform strategy.

6 min read

Multi-Platform Strategy for Learning Apps: When to Build Web vs. Mobile-First

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:05 AM

You built a beautiful iOS app with smooth animations and native gestures. Teachers love it during demos on their personal iPhones. Then you try to...

Website Education technology App marketing Application
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You optimized for

8 min read

Search Intent for EdTech Queries: What Teachers Actually Type When Looking for Apps

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:01 AM

Your product page ranks for "differentiated instruction software" and "personalized learning management system." Your organic traffic is abysmal....

seo Edtech marketing Keywords
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Paid acquisition costs $50+ per user while your blog sits empty. Here's how educational content becomes distribution infrastructure that compounds over time instead of burning budget.

7 min read

Educational App Blogging: Why Your Product Needs a Content Strategy

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:00 AM

Your Facebook ads now cost $67 per app install, up from $28 last year. Google Search ads deliver installs at $53. Your unit economics are...

Content strategy Copywriting Messaging Blog
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Your EdTech subscription hemorrhages users monthly at rates that would bankrupt most SaaS businesses. Here's why education subscriptions fail and how to build retention that actually works.

7 min read

Subscription Fatigue in EdTech: Why Your App's Churn Rate Is Probably 60%+

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:00 AM

Your monthly churn is 58%. You've normalized this catastrophic attrition by telling yourself "that's just how EdTech works" or "summer always kills...

App marketing Churn prevention User Retention
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Parents download free educational apps, then refuse to pay for anything inside them. Here's the psychology determining which in-app purchases convert and which trigger uninstalls.

7 min read

In-App Purchase Psychology for Educational Apps: What Parents Will Actually Pay For

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:00 AM

Your educational app has 50,000 downloads this month. Your in-app purchase conversion rate is 1.8%. You've acquired users efficiently, but you're...

Edtech marketing App marketing User Experience User Retention
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