Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Picture of Writing Team Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents control the purse strings, but students are the ones clicking through lessons, completing assignments,...

Audience Edtech marketing App marketing User Experience
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Khan Academy has 10 million pages indexed. Coursera has 7,000 courses. Here's how small edtech companies win SEO against massive educational content libraries.

5 min read

SEO for Online Learning Platforms

Picture of Writing Team Writing Team: Nov 11, 2025 11:41:22 AM

An edtech founder showed me her Google Search Console data last month, visibly frustrated.

seo Edtech marketing Keywords
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Discover how EdTech companies and colleges use TikTok for authentic student recruitment beyond viral trends. Learn content strategies, creator partnerships, and day-in-the-life formats that actually drive applications.

4 min read

TikTok for Student Recruitment: What Actually Works Beyond Dance Trends

Picture of Writing Team Writing Team: Nov 3, 2025 8:00:01 AM

Higher education marketing teams watched TikTok explode among Gen Z with a mixture of fascination and terror. The platform that made dance challenges...

Edtech marketing App marketing TikTok
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Discover why traditional college admissions funnels fail Gen Z students. Learn research-backed insights on how today's students actually search for and choose educational programs.

4 min read

Gen Z College Search Behavior: Why Your Admissions Funnel Is Probably Wrong

Picture of Writing Team Writing Team: Nov 3, 2025 7:59:59 AM

Your admissions funnel was designed for Millennials, and Gen Z is breaking it quietly. While you're optimizing website forms and email nurture...

Funnel Edtech marketing Customer acquisition
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Discover how to leverage large language models as research assistants for edtech marketing. Six practical prompt examples for competitive analysis, audience research, and content strategy.

6 min read

Large Language Models as Research Assistants for Edtech Marketing

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:02 AM

Edtech marketers spend absurd amounts of time on research—analyzing competitors, understanding audience segments, exploring content angles,...

Research Edtech marketing Large language models
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Semantic search has fundamentally changed edtech SEO. Learn why keyword stuffing won't work anymore and how to optimize for what Google actually understands about educational content.

4 min read

Semantic Search and Edtech SEO

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:01 AM

Remember when SEO meant cramming "best online learning platform" into every heading, meta tag, and alt text until your content read like a...

seo GEO Edtech marketing Keywords
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Master practical go-to-market frameworks specifically designed for edtech companies. Learn how to position solutions, identify beachhead markets, navigate buying committees, and build scalable launch strategies that drive adoption in complex educational environments.

6 min read

Go-to-Market Strategy & Positioning Frameworks for Edtech

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:01 AM

Edtech companies fail not because their products don't work, but because they misjudge how educational institutions actually buy, implement, and...

Product marketing Startup Edtech marketing
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Discover eight wildly unconventional marketing strategies for edtech apps that break industry norms. From teacher-led content studios to student advisory boards, learn tactics that drive authentic adoption beyond traditional digital marketing playbooks.

8 min read

How to Market an Edtech App: 8 Unconventional Strategies That Actually Work

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:00 AM

Most edtech app marketing follows a predictable playbook: SEO-optimized blog posts about "best practices," LinkedIn ads targeting administrators,...

Edtech marketing App marketing
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Discover how marketing teams can identify toxic startup culture, support organizational health, and tell authentic culture stories that drive sustainable growth in edtech companies without sacrificing values for metrics.

3 min read

Marketing's Role in Combating Toxic Startup Culture

Picture of Writing Team Writing Team: Oct 9, 2025 7:23:32 PM

The edtech sector attracts mission-driven founders who genuinely want to improve learning outcomes. Yet pressure to achieve hypergrowth, secure...

Culture Startup Edtech marketing
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Master SEO for EdTech with comprehensive strategies covering keyword research, content optimization, technical implementation, and education-specific ranking factors.

8 min read

SEO for EdTech

Picture of Writing Team Writing Team: Sep 22, 2025 8:00:00 AM

Educational technology companies face distinct SEO challenges. Academic search behaviors differ from commercial queries. Decision-making involves...

seo Technical SEO
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