Writing Team

Master the art of voice and tone in edtech marketing. Learn how to communicate authentically with educators, avoid AI voice cloning pitfalls, and create content that builds trust and drives adoption.

5 min read

Voice and Tone in Edtech Marketing

Picture of Writing Team Writing Team: Jul 17, 2025 12:32:59 PM

When Maria, a veteran third-grade teacher, receives yet another edtech marketing email, she can sense within seconds whether it comes from someone who understands her world. The difference lies not in the features listed or the benefits promised,...

Edtech marketing Communication
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Discover how neuroscience and psychology explain why storytelling drives edtech adoption. Learn actionable techniques for creating narratives that engage educators, reduce resistance, and accelerate implementation decisions.

4 min read

Edtech Storytelling: Why Narratives Drive Adoption

Picture of Writing Team Writing Team: Jul 17, 2025 12:28:39 PM

When Sarah, a fifth-grade teacher, watched the product demo for the new reading platform, something curious happened. As the presenter described...

Storytelling Edtech marketing
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Transform your teaching staff into authentic thought leaders with strategic educator-generated content that builds trust, showcases expertise, and drives enrollment across all educational levels.

6 min read

Activating Teaching Staff as Authentic Thought Leaders

Picture of Writing Team Writing Team: Jul 14, 2025 8:00:00 AM

Your preschool teacher just posted a video about social-emotional learning that received 50,000 views and 200 comments from engaged parents. Your...

Teaching Thought Leadership
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Discover research-backed strategies for creating compelling virtual tours that convert prospective families, with platform recommendations and best practices for childcare centers and schools.

4 min read

Virtual Tours That Convert

Picture of Writing Team Writing Team: Jul 14, 2025 8:00:00 AM

The average parent spends 47 seconds on a school's virtual tour before deciding whether to schedule an in-person visit. That's less than a minute to...

Education marketing Schools
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Transform your childcare center's waitlist from a frustrating delay into a powerful marketing tool that builds parent loyalty, creates anticipation, and drives enrollment conversions.

6 min read

Waitlist Management as a Marketing Strategy

Picture of Writing Team Writing Team: Jul 11, 2025 12:18:32 PM

Most childcare centers treat waitlists as necessary evils—administrative burdens that frustrate parents and create operational headaches. But...

Sales Education marketing
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Explore the psychological factors that drive parent school selection decisions, from cognitive biases to emotional triggers that influence education choices and childcare decision-making.

8 min read

Decision Frameworks That Shape How Parents Select Schools

Picture of Writing Team Writing Team: Jul 11, 2025 11:56:34 AM

Sarah spent three months researching schools for her daughter. She created spreadsheets comparing test scores, teacher-to-student ratios, and...

Edtech marketing Education marketing
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Learn how to design education website conversion funnels that respect parent decision-making processes. Boost enrollment with research-aligned inquiry pathways that convert.

7 min read

Conversion Architecture for Education Websites

Picture of Writing Team Writing Team: Jun 30, 2025 11:07:48 AM

Parents don't choose schools the way they choose restaurants. The decision to entrust another institution with their child's education involves...

Website Education marketing
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Master local SEO for childcare centers with proven technical strategies. Boost Google rankings, attract more families, and dominate local search results.

6 min read

Search Visibility for Educational Organizations

Picture of Writing Team Writing Team: Jun 30, 2025 11:02:45 AM

When parents need childcare, they don't consult Yellow Pages—they reach for their phones and search "daycare near me." That three-second decision to...

Childcare Marketing Education marketing
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Learn photography strategies, branding approaches, and visual systems that build trust with parents and community.

6 min read

Move Beyond Stock Photos

Picture of Writing Team Writing Team: May 26, 2025 3:25:45 PM

Walk through the websites of a dozen schools, childcare centers, or educational programs and you'll see the same tired imagery: diverse children...

Branding Edtech marketing Graphics
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Learn techniques to make sophisticated educational technology accessible to busy educators and administrators.

6 min read

The Art of Simplifying Complex Edtech Solutions Through Strategic Copywriting

Picture of Writing Team Writing Team: May 26, 2025 3:21:45 PM

Your product team has built something remarkable: an AI-powered adaptive learning platform that analyzes 47 different learning variables, integrates...

Copywriting Edtech marketing Education marketing
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