EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

TikTok

Discover how EdTech companies and colleges use TikTok for authentic student recruitment beyond viral trends. Learn content strategies, creator partnerships, and day-in-the-life formats that actually drive applications.

4 min read

TikTok for Student Recruitment: What Actually Works Beyond Dance Trends

Higher education marketing teams watched TikTok explode among Gen Z with a mixture of fascination and terror. The platform that made dance challenges...

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