EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

ChatGPT

AI broke EdTech's core assumptions about learning. Here's what actually counts as education now, and what it means for EdTech brands and marketers.

3 min read

The Post-ChatGPT EdTech Crisis: What Counts as Learning?

Writing Team: Jul 3, 2026 12:00:00 AM

There's a quiet panic running through the hallways of educational institutions right now, and it smells like burnt coffee and existential dread....

READ NOW

Students are choosing ChatGPT over EdTech apps — and it's not about AI. It's about friction, empathy, and a marketing message that misses the actual user.

4 min read

Why Students Choose ChatGPT Over Your EdTech App

Writing Team: Jun 25, 2026 11:59:59 PM

There's a brutally honest conversation happening in every college library, high school study hall, and graduate seminar right now, and your EdTech...

Edtech marketing App marketing ChatGPT

READ NOW

How AI tutoring apps can differentiate and win market share when students already have ChatGPT for free. Expert positioning strategies for edtech marketers.

3 min read

AI Tutoring Apps vs ChatGPT: Marketing When Free Beats Your Features

Writing Team: Feb 16, 2026 8:00:01 AM

When your entire business model can be replicated by typing "help me with calculus" into a free browser tab, you've got what marketers politely call...

App marketing ChatGPT

READ NOW