EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Research

AI broke EdTech's core assumptions about learning. Here's what actually counts as education now, and what it means for EdTech brands and marketers.

3 min read

The Post-ChatGPT EdTech Crisis: What Counts as Learning?

Writing Team: Jul 3, 2026 12:00:00 AM

There's a quiet panic running through the hallways of educational institutions right now, and it smells like burnt coffee and existential dread....

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Most EdTech accreditations are marketing theater. Here's how to identify which credentials actually influence buying decisions and which ones waste badge space on your homepage.

5 min read

Accreditation as Social Proof: Marketing Educational Credentials That Actually Matter

Writing Team: Dec 22, 2025 7:59:59 AM

Your product page displays seventeen trust badges. Accredited by three organizations nobody's heard of. Certified compliant with frameworks that...

Research Education technology Edtech marketing

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Learn how to market inclusive education authentically—moving beyond compliance checklists to messaging that resonates with families seeking genuinely accessible schools and childcare.

4 min read

Inclusive Education Marketing

Writing Team: Nov 17, 2025 7:00:01 AM

Let's play a drinking game. Take a shot every time a school website says they're "committed to diversity and inclusion" without explaining what that...

Research Education technology Edtech marketing Education marketing

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6 min read

Large Language Models as Research Assistants for Edtech Marketing

Writing Team: Oct 20, 2025 8:00:02 AM

Edtech marketers spend absurd amounts of time on research—analyzing competitors, understanding audience segments, exploring content angles,...

Research Edtech marketing Large language models

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