EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Research

Most EdTech accreditations are marketing theater. Here's how to identify which credentials actually influence buying decisions and which ones waste badge space on your homepage.

5 min read

Accreditation as Social Proof: Marketing Educational Credentials That Actually Matter

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Your product page displays seventeen trust badges. Accredited by three organizations nobody's heard of. Certified compliant with frameworks that...

Research Education technology Edtech marketing
READ NOW
Learn how to market inclusive education authentically—moving beyond compliance checklists to messaging that resonates with families seeking genuinely accessible schools and childcare.

4 min read

Inclusive Education Marketing

Picture of Writing Team Writing Team: Nov 17, 2025 7:00:01 AM

Let's play a drinking game. Take a shot every time a school website says they're "committed to diversity and inclusion" without explaining what that...

Research Education technology Edtech marketing Education marketing
READ NOW
Discover how to leverage large language models as research assistants for edtech marketing. Six practical prompt examples for competitive analysis, audience research, and content strategy.

6 min read

Large Language Models as Research Assistants for Edtech Marketing

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:02 AM

Edtech marketers spend absurd amounts of time on research—analyzing competitors, understanding audience segments, exploring content angles,...

Research Edtech marketing Large language models
READ NOW