EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Education technology

Master COPPA-compliant age verification that protects conversion rates. Expert strategies for progressive disclosure, contextual intelligence, and gamified UX.

4 min read

Age Verification Without Friction: COPPA-Compliant UX That Converts

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:02 AM

Remember when age verification meant clicking "Yes, I'm over 18" on a website that clearly knew you weren't? Those halcyon days of honor-system...

UX Education technology Education marketing
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Learn how to market EdTech solutions to IT directors who control school technology adoption. Expert strategies for addressing technical objections upfront.

3 min read

Marketing Through School Gatekeepers: IT Directors Who Block Your App

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:02 AM

The most brilliant EdTech app in the world is worthless if it never makes it past the school's IT director. While superintendents dream of...

Education technology Edtech marketing App marketing
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Your mobile-first EdTech app is invisible to schools requiring Chromebook compatibility. Your web-only platform frustrates students who want to study on phones. Here's how usage context determines platform strategy.

6 min read

Multi-Platform Strategy for Learning Apps: When to Build Web vs. Mobile-First

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:05 AM

You built a beautiful iOS app with smooth animations and native gestures. Teachers love it during demos on their personal iPhones. Then you try to...

Website Education technology App marketing Application
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Educational app categories are algorithmic wastelands where brilliant products die unseen. Here's why standard ASO fails in education and what actually works.

6 min read

App Store Optimization for Educational App

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:01 AM

Your math app has better pedagogy than Khan Academy. Your language learning app uses more effective spaced repetition than Duolingo. Your study tool...

Education technology Edtech marketing App marketing
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Most EdTech accreditations are marketing theater. Here's how to identify which credentials actually influence buying decisions and which ones waste badge space on your homepage.

5 min read

Accreditation as Social Proof: Marketing Educational Credentials That Actually Matter

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Your product page displays seventeen trust badges. Accredited by three organizations nobody's heard of. Certified compliant with frameworks that...

Research Education technology Edtech marketing
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Learn how to market inclusive education authentically—moving beyond compliance checklists to messaging that resonates with families seeking genuinely accessible schools and childcare.

4 min read

Inclusive Education Marketing

Picture of Writing Team Writing Team: Nov 17, 2025 7:00:01 AM

Let's play a drinking game. Take a shot every time a school website says they're "committed to diversity and inclusion" without explaining what that...

Research Education technology Edtech marketing Education marketing
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Discover how to transform abstract educational philosophies into powerful marketing messages that resonate with parents and students.

4 min read

The Pedagogical Value Proposition: Turn Educational Philosophy into Marketing Messages

Picture of Writing Team Writing Team: May 9, 2025 4:37:37 PM

We've noticed something peculiar in our work with education brands: the disconnect between what educators cherish about their approach and what they...

Branding Education technology Edtech marketing Philosophy
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An efficient billing system does more than improve cash flow—it creates a better experience for families and helps your childcare center thrive.

3 min read

Electronic Billing for Childcare Providers

Picture of Writing Team Writing Team: Nov 25, 2024 4:57:24 PM

Efficient electronic billing and financial management are essential for sustaining a successful childcare business. With the right tools and...

Sales Customer retention Education technology
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This guide provides actionable strategies to connect with today’s learners and elevate your platform’s impact.

3 min read

Engaging the Modern Learner

Picture of Writing Team Writing Team: Nov 25, 2024 4:29:42 PM

The modern learner is a dynamic, tech-savvy individual who demands personalized, engaging, and flexible educational experiences. As an EdTech...

Training Education technology Edtech marketing
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Here’s how to develop strategies that resonate, inspire, and ultimately succeed.

3 min read

EdTech Positioning, Branding, and Go-to-Market Strategy

Picture of Writing Team Writing Team: Nov 25, 2024 4:23:02 PM

The EdTech industry is not only competitive but also constantly evolving, making a strong positioning, branding, and go-to-market (GTM) strategy...

Education technology Edtech marketing Go to Market
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