EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

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Your mobile-first EdTech app is invisible to schools requiring Chromebook compatibility. Your web-only platform frustrates students who want to study on phones. Here's how usage context determines platform strategy.

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Multi-Platform Strategy for Learning Apps: When to Build Web vs. Mobile-First

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:05 AM

You built a beautiful iOS app with smooth animations and native gestures. Teachers love it during demos on their personal iPhones. Then you try to...

Website Education technology App marketing Application
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Learn how to design education website conversion funnels that respect parent decision-making processes. Boost enrollment with research-aligned inquiry pathways that convert.

7 min read

Conversion Architecture for Education Websites

Picture of Writing Team Writing Team: Jun 30, 2025 11:07:48 AM

Parents don't choose schools the way they choose restaurants. The decision to entrust another institution with their child's education involves...

Website Education marketing
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