EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Education technology

Learn how to market ISEE and SSAT prep services to elite families. Expert strategies for positioning diagnostic testing, guarantees, and premium pricing.

3 min read

Beyond SAT/ACT: Marketing Elite Prep Services for ISEE, SSAT Success

Writing Team: Apr 5, 2026 11:59:59 PM

While most education marketers fight over the crowded SAT/ACT battlefield like generals refighting World War I, a quietly lucrative theater operates...

Education technology Education marketing

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Master marketing special education compliance software to SPED directors. Learn audit defense positioning, IDEA messaging, and advocacy partnerships.

4 min read

Marketing Special Ed Compliance Software: Cracking the IEP Code

Writing Team: Apr 5, 2026 11:59:59 PM

Special education directors sleep about as well as helicopter parents during college application season. Between IDEA compliance audits, IEP...

Education technology Education marketing Compliance

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Learn how LMS vendors can overcome institutional switching resistance by addressing educator pain points and data migration fears in Canvas, Blackboard, and Schoology.

3 min read

LMS Migration Marketing: Why Educators Hate Their Current Platform

Writing Team: Mar 23, 2026 8:00:02 AM

The emperor has no clothes, and in this case, the emperor is your institution's Learning Management System. While administrators pat themselves on...

Education technology Edtech marketing Education marketing

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Master COPPA-compliant age verification that protects conversion rates. Expert strategies for progressive disclosure, contextual intelligence, and gamified UX.

4 min read

Age Verification Without Friction: COPPA-Compliant UX That Converts

Writing Team: Feb 9, 2026 12:00:02 AM

Remember when age verification meant clicking "Yes, I'm over 18" on a website that clearly knew you weren't? Those halcyon days of honor-system...

UX Education technology Education marketing

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Learn how to market EdTech solutions to IT directors who control school technology adoption. Expert strategies for addressing technical objections upfront.

3 min read

Marketing Through School Gatekeepers: IT Directors Who Block Your App

Writing Team: Feb 9, 2026 12:00:02 AM

The most brilliant EdTech app in the world is worthless if it never makes it past the school's IT director. While superintendents dream of...

Education technology Edtech marketing App marketing

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Your mobile-first EdTech app is invisible to schools requiring Chromebook compatibility. Your web-only platform frustrates students who want to study on phones. Here's how usage context determines platform strategy.

6 min read

Multi-Platform Strategy for Learning Apps: When to Build Web vs. Mobile-First

Writing Team: Jan 26, 2026 8:00:05 AM

You built a beautiful iOS app with smooth animations and native gestures. Teachers love it during demos on their personal iPhones. Then you try to...

Website Education technology App marketing Application

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Educational app categories are algorithmic wastelands where brilliant products die unseen. Here's why standard ASO fails in education and what actually works.

6 min read

App Store Optimization for Educational App

Writing Team: Jan 5, 2026 8:00:01 AM

Your math app has better pedagogy than Khan Academy. Your language learning app uses more effective spaced repetition than Duolingo. Your study tool...

Education technology Edtech marketing App marketing

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Most EdTech accreditations are marketing theater. Here's how to identify which credentials actually influence buying decisions and which ones waste badge space on your homepage.

5 min read

Accreditation as Social Proof: Marketing Educational Credentials That Actually Matter

Writing Team: Dec 22, 2025 7:59:59 AM

Your product page displays seventeen trust badges. Accredited by three organizations nobody's heard of. Certified compliant with frameworks that...

Research Education technology Edtech marketing

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Learn how to market inclusive education authentically—moving beyond compliance checklists to messaging that resonates with families seeking genuinely accessible schools and childcare.

4 min read

Inclusive Education Marketing

Writing Team: Nov 17, 2025 7:00:01 AM

Let's play a drinking game. Take a shot every time a school website says they're "committed to diversity and inclusion" without explaining what that...

Research Education technology Edtech marketing Education marketing

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Discover how to transform abstract educational philosophies into powerful marketing messages that resonate with parents and students.

4 min read

The Pedagogical Value Proposition: Turn Educational Philosophy into Marketing Messages

Writing Team: May 9, 2025 4:37:37 PM

We've noticed something peculiar in our work with education brands: the disconnect between what educators cherish about their approach and what they...

Branding Education technology Edtech marketing Philosophy

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