EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Education technology

AI tutors promise brilliant, personalized help — but surveillance features are killing student trust. Here's what EdTech brands must do to close the gap.

4 min read

AI is Great, But Students Want Help, Not Surveillance

Writing Team: Jun 26, 2026 12:00:00 AM

There's a particular kind of irony baked into the current AI tutoring moment. We've built tools capable of explaining quantum mechanics to a confused...

READ NOW

Study apps are the new status symbols. Learn how streak mechanics, aesthetic branding, and identity signaling drive student app choices — and what marketers should do about it.

4 min read

The Status Economy of Study Apps Among Students

Writing Team: Jun 20, 2026 1:50:50 PM

There's a scene playing out in university libraries and coffee shops everywhere right now. A student opens their laptop, and before they do anything...

Education technology Edtech marketing Education marketing

READ NOW

3 min read

The "Homework Collapse" Problem Destroying AI Education Apps

Writing Team: Jun 1, 2026 2:44:10 PM

Remember when Netflix discovered that users were abandoning shows after the first episode at alarming rates? The streaming giant called it "the...

Education technology App marketing Education marketing

READ NOW

Students reject AI tutors that seem too perfect. Discover why strategic imperfection builds trust and creates more effective educational AI experiences.

3 min read

AI Tutors Sound Too Perfect

Writing Team: Jun 1, 2026 2:41:55 PM

There's something deeply unsettling about perfection in a teacher. Like a Stepford Wife with a PhD, AI tutors that never stumble, never pause to...

Education technology Edtech marketing Chatbot

READ NOW

Learn how to market school safety technology ethically and effectively. Expert strategies for reaching administrators without fear-mongering tactics.

3 min read

School Safety Tech: Marketing Security Without the Scare Tactics

Writing Team: Apr 20, 2026 12:00:01 AM

There's a special circle of marketing hell reserved for those who exploit parental anxiety to sell school security systems. You know the type – the...

Audience Education technology Education marketing

READ NOW

Learn how to market ISEE and SSAT prep services to elite families. Expert strategies for positioning diagnostic testing, guarantees, and premium pricing.

3 min read

Beyond SAT/ACT: Marketing Elite Prep Services for ISEE, SSAT Success

Writing Team: Apr 5, 2026 11:59:59 PM

While most education marketers fight over the crowded SAT/ACT battlefield like generals refighting World War I, a quietly lucrative theater operates...

Education technology Education marketing

READ NOW