EDTECH MARKETING

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AI study tools are functioning as emotional regulation tools — not by design, but because students are using them that way. Here's what EdTech founders need to build for.

7 min read

AI Apps Are Becoming Emotional Regulation Tools

Picture of Writing Team Writing Team: Jul 3, 2026 12:00:00 AM

Nobody designed a therapy product. And yet.

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AI broke EdTech's core assumptions about learning. Here's what actually counts as education now, and what it means for EdTech brands and marketers.

3 min read

The Post-ChatGPT EdTech Crisis: What Counts as Learning?

Picture of Writing Team Writing Team: Jul 3, 2026 12:00:00 AM

There's a quiet panic running through the hallways of educational institutions right now, and it smells like burnt coffee and existential dread....

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Students reject AI tutors that seem too perfect. Discover why strategic imperfection builds trust and creates more effective educational AI experiences.

3 min read

AI Tutors Sound Too Perfect

Picture of Writing Team Writing Team: Jun 1, 2026 2:41:55 PM

There's something deeply unsettling about perfection in a teacher. Like a Stepford Wife with a PhD, AI tutors that never stumble, never pause to...

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