EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Communication

Discover how to craft age-specific marketing messages for childcare and education—from infant care through elementary programs. What works for toddler parents fails with elementary families.

3 min read

Age-Specific Marketing Strategies

Picture of Writing Team Writing Team: Nov 17, 2025 7:00:00 AM

Here's a marketing truth that should be obvious but apparently isn't: parents of infants have completely different concerns than parents of...

Edtech marketing Education marketing Communication
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Understand the psychological barriers to AI adoption in education and discover proven messaging strategies that address teacher and administrator resistance effectively.

7 min read

AI Adoption in Education: Messaging That Addresses Resistance

Picture of Writing Team Writing Team: Sep 22, 2025 8:00:00 AM

Educational institutions resist AI adoption more than any other sector. Teachers fear job displacement. Administrators worry about student privacy....

Content strategy Edtech marketing Communication
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Essential crisis communication frameworks for schools and childcare centers. Learn reputation management strategies, emergency PR protocols, and resilience building for educational organizations.

4 min read

Reputation Resilience: Crisis Communication Frameworks for Educational Organizations

Picture of Writing Team Writing Team: Aug 25, 2025 8:00:00 AM

Educational organizations face unique crisis communication challenges. When incidents occur, parents demand immediate answers, media attention...

PR Edtech marketing Communication
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Transform raw edtech data into compelling marketing narratives. Learn 8 proven techniques that blend analytics with storytelling to create authentic, persuasive content that drives educator adoption and student success.

7 min read

Using Analytics to Shape Your Edtech Marketing Narrative

Picture of Writing Team Writing Team: Jul 21, 2025 8:00:00 AM

When Khan Academy discovered that students using their platform for just 30 minutes per week improved math proficiency by 19%, they didn't simply add...

Data Edtech marketing Communication
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Master the art of voice and tone in edtech marketing. Learn how to communicate authentically with educators, avoid AI voice cloning pitfalls, and create content that builds trust and drives adoption.

5 min read

Voice and Tone in Edtech Marketing

Picture of Writing Team Writing Team: Jul 17, 2025 12:32:59 PM

When Maria, a veteran third-grade teacher, receives yet another edtech marketing email, she can sense within seconds whether it comes from someone...

Edtech marketing Communication
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