EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Data privacy

Learn how K-12 app marketers can turn privacy constraints into competitive advantages and build trust with security-conscious parents and administrators.

3 min read

Privacy-First Marketing for K-12 Apps: Building Trust in the Breach Era

Picture of Writing Team Writing Team: Jan 29, 2026 10:43:05 AM

When PowerSchool's recent data breach exposed 60 million students' personal information, it wasn't just another cybersecurity headline—it was a trust...

App marketing Education marketing Data privacy Communication
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Privacy regulations like FERPA and COPPA don't just limit data collection—they reshape every aspect of EdTech marketing strategy. Here's what you actually can't do and why it matters.

5 min read

FERPA, COPPA, and Marketing: What EdTech Marketers Legally Can't Do

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:03 AM

Most B2B marketers build campaigns around behavioral tracking, retargeting pixels, and granular attribution models. EdTech marketers operate in a...

Edtech marketing Education marketing Legalities Data privacy
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