EDTECH MARKETING

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Legalities

Privacy regulations like FERPA and COPPA don't just limit data collection—they reshape every aspect of EdTech marketing strategy. Here's what you actually can't do and why it matters.

5 min read

FERPA, COPPA, and Marketing: What EdTech Marketers Legally Can't Do

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Writing Team: Dec 22, 2025 8:00:03 AM

Most B2B marketers build campaigns around behavioral tracking, retargeting pixels, and granular attribution models. EdTech marketers operate in a...

Edtech marketing Education marketing Legalities Data privacy

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