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EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Content strategy

Cut through edtech marketing noise with authentic messaging that resonates with educators. Learn to communicate real value without buzzwords that turn off your primary audience.

5 min read

Beyond Buzzwords: Authentic Messaging for EdTech Products

Picture of Writing Team Writing Team: May 26, 2025 3:17:18 PM

Walk into any education conference and you'll hear the same recycled phrases echoing from every booth: "personalized learning," "data-driven...

Content strategy Copywriting Edtech marketing
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Learn how the 'uncanny valley' affects student trust, engagement, and learning outcomes—and how to create edtech copy that maintains human connection while leveraging AI capabilities.

5 min read

Edtech Copy: When AI-Generated Content Just Doesn't Feel Right

Picture of Writing Team Writing Team: Mar 24, 2025 4:18:34 PM

Picture this: You're reading educational marketing materials when something feels subtly off—like encountering a humanoid robot that's just human...

AI Content strategy Generative AI Edtech marketing
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