EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Content strategy

Learn month-by-month strategies, budget cycle timing, and seasonal messaging that drives maximum educator engagement and adoption.

8 min read

Content Marketing for the Academic Calendar

Picture of Writing Team Writing Team: Jul 21, 2025 8:00:00 AM

In an industry where purchasing decisions follow fiscal cycles and implementation happens in waves, timing becomes the silent partner in every...

Content strategy Edtech marketing
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Cut through edtech marketing noise with authentic messaging that resonates with educators. Learn to communicate real value without buzzwords that turn off your primary audience.

5 min read

Beyond Buzzwords: Authentic Messaging for EdTech Products

Picture of Writing Team Writing Team: May 26, 2025 3:17:18 PM

Walk into any education conference and you'll hear the same recycled phrases echoing from every booth: "personalized learning," "data-driven...

Content strategy Copywriting Edtech marketing
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Learn how the 'uncanny valley' affects student trust, engagement, and learning outcomes—and how to create edtech copy that maintains human connection while leveraging AI capabilities.

5 min read

Edtech Copy: When AI-Generated Content Just Doesn't Feel Right

Picture of Writing Team Writing Team: Mar 24, 2025 4:18:34 PM

Picture this: You're reading educational marketing materials when something feels subtly off—like encountering a humanoid robot that's just human...

AI Content strategy Generative AI Edtech marketing
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