EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Content strategy

Your acquisition funnel leaks users faster than you can capture them. Meanwhile, community-led EdTech products grow through word-of-mouth you can't buy. Here's how communities become distribution infrastructure.

8 min read

Community-Led Growth for EdTech: Building User Groups That Scale Your App

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:03 AM

Your paid acquisition costs $47 per user. Retention at day 30 is 23%. The math doesn't work—you're burning capital acquiring users who disappear...

Content strategy Edtech marketing Community User Experience
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Adult learners aren't traditional students with jobs. They're calculating ROI on time they don't have. Here's why your student-focused messaging fails with career changers.

5 min read

Marketing to Adult Learners

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:01 AM

A 19-year-old choosing a college major faces uncertainty about future career paths. A 34-year-old enrolling in a data analytics program faces...

Content strategy Education marketing Communication
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Educational content dominates YouTube, but most EdTech companies optimize for the wrong signals. Here's how to compete when Khan Academy and Crash Course own the territory.

4 min read

YouTube SEO for Educational Content

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:04 AM

YouTube processes over 3 billion searches monthly, making it the world's second-largest search engine. Educational content represents one of the...

Video seo Content strategy YouTube
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Understand the psychological barriers to AI adoption in education and discover proven messaging strategies that address teacher and administrator resistance effectively.

7 min read

AI Adoption in Education: Messaging That Addresses Resistance

Picture of Writing Team Writing Team: Sep 22, 2025 8:00:00 AM

Educational institutions resist AI adoption more than any other sector. Teachers fear job displacement. Administrators worry about student privacy....

Content strategy Edtech marketing Communication
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Learn month-by-month strategies, budget cycle timing, and seasonal messaging that drives maximum educator engagement and adoption.

8 min read

Content Marketing for the Academic Calendar

Picture of Writing Team Writing Team: Jul 21, 2025 8:00:00 AM

In an industry where purchasing decisions follow fiscal cycles and implementation happens in waves, timing becomes the silent partner in every...

Content strategy Edtech marketing
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Cut through edtech marketing noise with authentic messaging that resonates with educators. Learn to communicate real value without buzzwords that turn off your primary audience.

5 min read

Beyond Buzzwords: Authentic Messaging for EdTech Products

Picture of Writing Team Writing Team: May 26, 2025 3:17:18 PM

Walk into any education conference and you'll hear the same recycled phrases echoing from every booth: "personalized learning," "data-driven...

Content strategy Copywriting Edtech marketing
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Learn how the 'uncanny valley' affects student trust, engagement, and learning outcomes—and how to create edtech copy that maintains human connection while leveraging AI capabilities.

5 min read

Edtech Copy: When AI-Generated Content Just Doesn't Feel Right

Picture of Writing Team Writing Team: Mar 24, 2025 4:18:34 PM

Picture this: You're reading educational marketing materials when something feels subtly off—like encountering a humanoid robot that's just human...

AI Content strategy Generative AI Edtech marketing
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