EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Generative AI

Discover how to maintain authentic brand voice when implementing AI content tools.

8 min read

How to Maintain Brand Voice When Using Generative AI Tools

Picture of Writing Team Writing Team: Mar 24, 2025 4:38:22 PM

A marketing director stares at two versions of website copy—one crafted over weeks by their team, another generated in seconds by an AI tool. The...

Generative AI Edtech marketing
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Learn how the 'uncanny valley' affects student trust, engagement, and learning outcomes—and how to create edtech copy that maintains human connection while leveraging AI capabilities.

5 min read

Edtech Copy: When AI-Generated Content Just Doesn't Feel Right

Picture of Writing Team Writing Team: Mar 24, 2025 4:18:34 PM

Picture this: You're reading educational marketing materials when something feels subtly off—like encountering a humanoid robot that's just human...

AI Content strategy Generative AI Edtech marketing
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