EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

YouTube

Students trust YouTubers over teachers — and the psychology behind why reveals powerful lessons for brands trying to reach Gen Z authentically.

4 min read

Why Students Trust YouTubers More Than Teachers

Picture of Writing Team Writing Team: Aug 25, 2026, 2:17:02 PM

There's a teenager right now ignoring their AP Chemistry teacher's recommendation for a study guide while simultaneously taking frantic notes from a...

Social media Culture YouTube Teaching
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Educational content dominates YouTube, but most EdTech companies optimize for the wrong signals. Here's how to compete when Khan Academy and Crash Course own the territory.

4 min read

YouTube SEO for Educational Content

Picture of Writing Team Writing Team: Dec 22, 2025, 8:00:04 AM

YouTube processes over 3 billion searches monthly, making it the world's second-largest search engine. Educational content represents one of the...

Video seo Content strategy YouTube
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