EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

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Students trust YouTubers over teachers — and the psychology behind why reveals powerful lessons for brands trying to reach Gen Z authentically.

4 min read

Why Students Trust YouTubers More Than Teachers

Writing Team: Aug 25, 2026, 2:17:02 PM

There's a teenager right now ignoring their AP Chemistry teacher's recommendation for a study guide while simultaneously taking frantic notes from a...

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Students now discover edtech tools through memes, not ads. Here's how the new peer-driven discovery funnel works and what marketers need to do about it.

4 min read

Students Find Learning Tools Through Memes

Writing Team: Aug 25, 2026, 2:15:09 PM

If you'd told a brand strategist in 2015 that a blurry JPEG of a confused math lady would outperform a $50,000 influencer campaign for an online...

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Discover how smart marketers identify and dominate emerging channels before competition floods in. Expert insights on community platforms, voice, AR/VR and more.

3 min read

Emerging Channels: Where Smart Marketers Go When Everyone Else Catches On

Writing Team: Feb 9, 2026, 12:00:02 AM

The marketing world has a peculiar affliction: the moment a channel shows promise, it gets flooded faster than a Black Friday sale at Target. What...

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Your unknown EdTech app faces trust barriers that take years to overcome. Curriculum publishers have institutional credibility you can borrow through strategic partnerships that work for both parties.

4 min read

Co-Marketing with Curriculum Publishers

Writing Team: Jan 19, 2026, 8:00:00 AM

Your reading comprehension app has better assessment algorithms than established competitors. Teachers don't care because they've never heard of you....

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