EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Culture

Students trust YouTubers over teachers — and the psychology behind why reveals powerful lessons for brands trying to reach Gen Z authentically.

4 min read

Why Students Trust YouTubers More Than Teachers

Writing Team: Aug 25, 2026, 2:17:02 PM

There's a teenager right now ignoring their AP Chemistry teacher's recommendation for a study guide while simultaneously taking frantic notes from a...

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Discover how marketing teams can identify toxic startup culture, support organizational health, and tell authentic culture stories that drive sustainable growth in edtech companies without sacrificing values for metrics.

3 min read

Marketing's Role in Combating Toxic Startup Culture

Writing Team: Oct 9, 2025, 7:23:32 PM

The edtech sector attracts mission-driven founders who genuinely want to improve learning outcomes. Yet pressure to achieve hypergrowth, secure...

Culture Startup Edtech marketing

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