EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Teaching

Students trust YouTubers over teachers — and the psychology behind why reveals powerful lessons for brands trying to reach Gen Z authentically.

4 min read

Why Students Trust YouTubers More Than Teachers

Picture of Writing Team Writing Team: Aug 25, 2026, 2:17:02 PM

There's a teenager right now ignoring their AP Chemistry teacher's recommendation for a study guide while simultaneously taking frantic notes from a...

Social media Culture YouTube Teaching
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Discover how EdTech companies can build massive organic traffic by creating valuable teacher resources. Learn the content strategy that turns educators into brand advocates while dominating search rankings.

3 min read

Educational Content That Ranks: The Teacher Resource Strategy

Picture of Writing Team Writing Team: Nov 17, 2025, 7:00:00 AM

While most EdTech companies pour resources into paid ads and outbound sales, there's a quieter, more sustainable path to growth hiding in plain...

seo Edtech marketing Teaching
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Transform your teaching staff into authentic thought leaders with strategic educator-generated content that builds trust, showcases expertise, and drives enrollment across all educational levels.

6 min read

Activating Teaching Staff as Authentic Thought Leaders

Picture of Writing Team Writing Team: Jul 14, 2025, 8:00:00 AM

Your preschool teacher just posted a video about social-emotional learning that received 50,000 views and 200 comments from engaged parents. Your...

Teaching Thought Leadership
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