EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Digital marketing

Master education marketing calendars that align with real enrollment cycles. Expert insights on K-12, childcare, and higher ed seasonal campaign timing.

3 min read

Seasonal Marketing Calendars: Mastering Education Enrollment Cycles

Writing Team: Jan 29, 2026 10:29:57 AM

While most marketers obsess over Black Friday and holiday campaigns, education marketers operate in a parallel universe where August is Christmas and...

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Your unknown EdTech app faces trust barriers that take years to overcome. Curriculum publishers have institutional credibility you can borrow through strategic partnerships that work for both parties.

4 min read

Co-Marketing with Curriculum Publishers

Writing Team: Jan 19, 2026 8:00:00 AM

Your reading comprehension app has better assessment algorithms than established competitors. Teachers don't care because they've never heard of you....

Social media Influencers Education marketing Digital marketing

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Reddit's learning communities are gold mines for EdTech marketing, but most companies get banned within days. Here's how to participate without triggering moderator wrath.

5 min read

Reddit Marketing for Learning Platforms

Writing Team: Dec 29, 2025 7:59:59 AM

Reddit's education subreddits represent something rare in digital marketing: places where people actively request product recommendations without...

Community Reddit Digital marketing

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Discover how behavioral economics and pricing psychology drive purchasing decisions for online courses, with strategies for setting prices that maximize conversion and perceived value.

5 min read

Pricing Psychology for Online Courses: Why $997 Beats $1000

Writing Team: Dec 8, 2025 8:00:01 AM

You spent months creating your online course. The content is exceptional. The transformation is real. The value is undeniable.

Course Edtech marketing Digital marketing

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