EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Instagram

Students now discover edtech tools through memes, not ads. Here's how the new peer-driven discovery funnel works and what marketers need to do about it.

4 min read

Students Find Learning Tools Through Memes

If you'd told a brand strategist in 2015 that a blurry JPEG of a confused math lady would outperform a $50,000 influencer campaign for an online...

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