EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Customer acquisition

Discover how smart marketers identify and dominate emerging channels before competition floods in. Expert insights on community platforms, voice, AR/VR and more.

3 min read

Emerging Channels: Where Smart Marketers Go When Everyone Else Catches On

The marketing world has a peculiar affliction: the moment a channel shows promise, it gets flooded faster than a Black Friday sale at Target. What...

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Discover why traditional college admissions funnels fail Gen Z students. Learn research-backed insights on how today's students actually search for and choose educational programs.

4 min read

Gen Z College Search Behavior: Why Your Admissions Funnel Is Probably Wrong

Your admissions funnel was designed for Millennials, and Gen Z is breaking it quietly. While you're optimizing website forms and email nurture...

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