EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Funnel

Discover how educational institutions use scholarship programs strategically as marketing and student acquisition tools while providing genuine financial aid.

2 min read

Financial Aid as a Marketing Channel: Scholarship Strategies That Drive Applications

Picture of Writing Team Writing Team: Dec 8, 2025 7:59:59 AM

Your competitor just launched a $5,000 scholarship program that generated 2,400 applications.

Funnel Edtech marketing Education marketing
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Discover why traditional college admissions funnels fail Gen Z students. Learn research-backed insights on how today's students actually search for and choose educational programs.

4 min read

Gen Z College Search Behavior: Why Your Admissions Funnel Is Probably Wrong

Picture of Writing Team Writing Team: Nov 3, 2025 7:59:59 AM

Your admissions funnel was designed for Millennials, and Gen Z is breaking it quietly. While you're optimizing website forms and email nurture...

Funnel Edtech marketing Customer acquisition
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