EDTECH MARKETING

7 min read

In-App Purchase Psychology for Educational Apps: What Parents Will Actually Pay For

Your educational app has 50,000 downloads this month. Your in-app purchase conversion rate is 1.8%. You've acquired users efficiently, but you're...

8 min read

Community-Led Growth for EdTech: Building User Groups That Scale Your App

Your paid acquisition costs $47 per user. Retention at day 30 is 23%. The math doesn't work—you're burning capital acquiring users who disappear...

6 min read

Gamification Marketing: When Badge Systems Actually Drive EdTech App Adoption

Your app awards a "First Lesson Complete!" badge with confetti animation. The user dismisses it without reading. Three lessons later: "Learning...

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...