EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Branding

Explore the evolution of edtech messaging from programmed learning to AI tutoring. Learn historical lessons that guide modern educational technology marketing strategies and avoid past mistakes.

5 min read

The Evolution of Edtech Messaging: Historical Lessons for Modern Marketers

Writing Team: Aug 18, 2025 8:00:00 AM

When B.F. Skinner introduced "teaching machines" in the 1950s, he promised they would "revolutionize education" and "free teachers from routine drill...

Branding Copywriting Edtech marketing

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Learn photography strategies, branding approaches, and visual systems that build trust with parents and community.

6 min read

Move Beyond Stock Photos

Writing Team: May 26, 2025 3:25:45 PM

Walk through the websites of a dozen schools, childcare centers, or educational programs and you'll see the same tired imagery: diverse children...

Branding Edtech marketing Graphics

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Discover how to transform abstract educational philosophies into powerful marketing messages that resonate with parents and students.

4 min read

The Pedagogical Value Proposition: Turn Educational Philosophy into Marketing Messages

Writing Team: May 9, 2025 4:37:37 PM

We've noticed something peculiar in our work with education brands: the disconnect between what educators cherish about their approach and what they...

Branding Education technology Edtech marketing Philosophy

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