Writing Team

Cut through edtech marketing noise with authentic messaging that resonates with educators. Learn to communicate real value without buzzwords that turn off your primary audience.

5 min read

Beyond Buzzwords: Authentic Messaging for EdTech Products

Picture of Writing Team Writing Team: May 26, 2025 3:17:18 PM

Walk into any education conference and you'll hear the same recycled phrases echoing from every booth: "personalized learning," "data-driven insights," "student engagement," and "21st-century skills." Meanwhile, exhausted teachers roll their eyes...

Content strategy Copywriting Edtech marketing
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Discover how to transform abstract educational philosophies into powerful marketing messages that resonate with parents and students.

4 min read

The Pedagogical Value Proposition: Turn Educational Philosophy into Marketing Messages

Picture of Writing Team Writing Team: May 9, 2025 4:37:37 PM

We've noticed something peculiar in our work with education brands: the disconnect between what educators cherish about their approach and what they...

Branding Education technology Edtech marketing Philosophy
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Discover how education brands can architect distinctive positioning through expertise mapping, childcare differentiation strategies, and school marketing approaches that transcend the noise in saturated markets.

3 min read

Expertise Architecture: Authority Positioning for Brands

Picture of Writing Team Writing Team: May 9, 2025 4:31:19 PM

We've noticed something curious about education brands that flounder: they speak with borrowed voices. The most compelling schools, learning...

Niche marketing Niche Education marketing
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Discover how to maintain authentic brand voice when implementing AI content tools.

8 min read

How to Maintain Brand Voice When Using Generative AI Tools

Picture of Writing Team Writing Team: Mar 24, 2025 4:38:22 PM

A marketing director stares at two versions of website copy—one crafted over weeks by their team, another generated in seconds by an AI tool. The...

Generative AI Edtech marketing
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Discover how to create precision-targeted content that resonates with educators without resorting to stereotypes or compromising privacy values.

6 min read

Microtargeting in Education: Data to Segment Without Stereotyping

Picture of Writing Team Writing Team: Mar 24, 2025 4:25:46 PM

The quiet chime of a notification cuts through a busy administrator's day—an ad for classroom management software that seems to know their exact pain...

Audience Data Edtech marketing
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Learn how the 'uncanny valley' affects student trust, engagement, and learning outcomes—and how to create edtech copy that maintains human connection while leveraging AI capabilities.

5 min read

Edtech Copy: When AI-Generated Content Just Doesn't Feel Right

Picture of Writing Team Writing Team: Mar 24, 2025 4:18:34 PM

Picture this: You're reading educational marketing materials when something feels subtly off—like encountering a humanoid robot that's just human...

AI Content strategy Generative AI Edtech marketing
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An efficient billing system does more than improve cash flow—it creates a better experience for families and helps your childcare center thrive.

3 min read

Electronic Billing for Childcare Providers

Picture of Writing Team Writing Team: Nov 25, 2024 4:57:24 PM

Efficient electronic billing and financial management are essential for sustaining a successful childcare business. With the right tools and...

Sales Customer retention Education technology
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This guide provides actionable strategies to connect with today’s learners and elevate your platform’s impact.

3 min read

Engaging the Modern Learner

Picture of Writing Team Writing Team: Nov 25, 2024 4:29:42 PM

The modern learner is a dynamic, tech-savvy individual who demands personalized, engaging, and flexible educational experiences. As an EdTech...

Training Education technology Edtech marketing
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Here’s how to develop strategies that resonate, inspire, and ultimately succeed.

3 min read

EdTech Positioning, Branding, and Go-to-Market Strategy

Picture of Writing Team Writing Team: Nov 25, 2024 4:23:02 PM

The EdTech industry is not only competitive but also constantly evolving, making a strong positioning, branding, and go-to-market (GTM) strategy...

Education technology Edtech marketing Go to Market
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Here are seven proven GTM strategies to help you connect with educational institutions, educators, and students effectively.

3 min read

7 Best Go-to-Market Strategies for EdTech Success

Picture of Writing Team Writing Team: Nov 25, 2024 4:17:23 PM

The EdTech industry is rapidly evolving, driven by growing adoption of digital learning, an increasing reliance on technology in education, and the...

Marketing Education technology Edtech marketing
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