Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Move beyond generic college info sessions with webinar strategies that actually convert prospective students. Explore 4 proven scenarios with expert tips for higher ed lead generation.

4 min read

Webinar Strategies for Higher Ed Lead Generation

Picture of Writing Team Writing Team: Nov 17, 2025 6:59:59 AM

Most higher education webinars follow a depressingly predictable formula: an admissions counselor reads through slides about campus facilities, degree requirements, and application deadlines while prospective students multitask in another browser...

Webinar Lead generation Edtech marketing
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Learn how to navigate the complex K-12 EdTech landscape where parents make purchasing decisions while students use the products. Discover 4 essential messaging strategies for this unique buyer-user dynamic.

3 min read

Parent Marketing vs. Student Marketing: When Your Buyer Isn't Your User

Picture of Writing Team Writing Team: Nov 11, 2025 11:43:57 AM

One of the most challenging dynamics in K-12 EdTech marketing is that the person writing the check isn't the person using your product. Parents...

Audience Edtech marketing App marketing User Experience
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Khan Academy has 10 million pages indexed. Coursera has 7,000 courses. Here's how small edtech companies win SEO against massive educational content libraries.

5 min read

SEO for Online Learning Platforms

Picture of Writing Team Writing Team: Nov 11, 2025 11:41:22 AM

An edtech founder showed me her Google Search Console data last month, visibly frustrated.

seo Edtech marketing Keywords
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Discover how EdTech companies and colleges use TikTok for authentic student recruitment beyond viral trends. Learn content strategies, creator partnerships, and day-in-the-life formats that actually drive applications.

4 min read

TikTok for Student Recruitment: What Actually Works Beyond Dance Trends

Picture of Writing Team Writing Team: Nov 3, 2025 8:00:01 AM

Higher education marketing teams watched TikTok explode among Gen Z with a mixture of fascination and terror. The platform that made dance challenges...

Edtech marketing App marketing TikTok
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Discover why traditional college admissions funnels fail Gen Z students. Learn research-backed insights on how today's students actually search for and choose educational programs.

4 min read

Gen Z College Search Behavior: Why Your Admissions Funnel Is Probably Wrong

Picture of Writing Team Writing Team: Nov 3, 2025 7:59:59 AM

Your admissions funnel was designed for Millennials, and Gen Z is breaking it quietly. While you're optimizing website forms and email nurture...

Funnel Edtech marketing Customer acquisition
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Discover how to leverage large language models as research assistants for edtech marketing. Six practical prompt examples for competitive analysis, audience research, and content strategy.

6 min read

Large Language Models as Research Assistants for Edtech Marketing

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:02 AM

Edtech marketers spend absurd amounts of time on research—analyzing competitors, understanding audience segments, exploring content angles,...

Research Edtech marketing Large language models
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Semantic search has fundamentally changed edtech SEO. Learn why keyword stuffing won't work anymore and how to optimize for what Google actually understands about educational content.

4 min read

Semantic Search and Edtech SEO

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:01 AM

Remember when SEO meant cramming "best online learning platform" into every heading, meta tag, and alt text until your content read like a...

seo GEO Edtech marketing Keywords
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Master practical go-to-market frameworks specifically designed for edtech companies. Learn how to position solutions, identify beachhead markets, navigate buying committees, and build scalable launch strategies that drive adoption in complex educational environments.

6 min read

Go-to-Market Strategy & Positioning Frameworks for Edtech

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:01 AM

Edtech companies fail not because their products don't work, but because they misjudge how educational institutions actually buy, implement, and...

Product marketing Startup Edtech marketing
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Discover eight wildly unconventional marketing strategies for edtech apps that break industry norms. From teacher-led content studios to student advisory boards, learn tactics that drive authentic adoption beyond traditional digital marketing playbooks.

8 min read

How to Market an Edtech App: 8 Unconventional Strategies That Actually Work

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:00 AM

Most edtech app marketing follows a predictable playbook: SEO-optimized blog posts about "best practices," LinkedIn ads targeting administrators,...

Edtech marketing App marketing
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Discover how marketing teams can identify toxic startup culture, support organizational health, and tell authentic culture stories that drive sustainable growth in edtech companies without sacrificing values for metrics.

3 min read

Marketing's Role in Combating Toxic Startup Culture

Picture of Writing Team Writing Team: Oct 9, 2025 7:23:32 PM

The edtech sector attracts mission-driven founders who genuinely want to improve learning outcomes. Yet pressure to achieve hypergrowth, secure...

Culture Startup Edtech marketing
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