EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Education marketing (2)

Learn expert strategies for marketing dual enrollment programs to ambitious students and cost-conscious parents through counselor networks and transcript advantage positioning.

3 min read

Marketing Dual Enrollment: The Art of Selling Academic Arbitrage

Picture of Writing Team Writing Team: Mar 2, 2026 8:00:00 AM

The dual enrollment market is essentially academic arbitrage - buying college credits at high school prices while the iron is hot. Yet most...

Education marketing Schools
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How the microschool movement is reshaping education marketing. Learn to reach pod leaders, hybrid coordinators, and learning center operators effectively.

4 min read

The Microschool Movement: Marketing to Pod Leaders and Learning Centers

Picture of Writing Team Writing Team: Feb 23, 2026 12:00:01 AM

The pandemic didn't just disrupt education—it shattered the monopoly of traditional schooling and scattered the pieces across kitchen tables,...

Edtech marketing Community Education marketing
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Master homeschool co-op marketing with strategies for reaching coordinators, demonstrating curriculum flexibility, and winning group purchase decisions.

4 min read

The Homeschool Co-op Market

Picture of Writing Team Writing Team: Feb 23, 2026 12:00:00 AM

If traditional education marketing is like trying to sell to a massive department store chain, homeschool co-op marketing is more akin to courting a...

Audience Education marketing
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Students now search TikTok before app stores for educational tools. Learn advanced TikTok SEO strategies that drive authentic discovery and app downloads.

3 min read

TikTok SEO for Educational Apps: Why Students Skip App Stores

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:02 AM

The age-old question "Google it" has been unceremoniously dethroned by Gen Z and Gen Alpha, who now default to "TikTok it" when seeking everything...

Edtech marketing Education marketing TikTok
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Master COPPA-compliant age verification that protects conversion rates. Expert strategies for progressive disclosure, contextual intelligence, and gamified UX.

4 min read

Age Verification Without Friction: COPPA-Compliant UX That Converts

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:02 AM

Remember when age verification meant clicking "Yes, I'm over 18" on a website that clearly knew you weren't? Those halcyon days of honor-system...

UX Education technology Education marketing
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Discover how study apps are building engaged communities on Discord, where high school and college students actually spend their time learning together.

3 min read

Discord Marketing for Study Apps: Where Students Actually Hang Out

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:01 AM

While most marketers are still fumbling around Instagram and TikTok trying to decode Gen Z, savvy study app brands have discovered something...

App marketing Education marketing Discord
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Master virtual open house frameworks that convert prospects into enrolled students. Expert strategies for school tours and digital enrollment events that drive results.

3 min read

Virtual Open House Frameworks: Converting Interest to Enrollment

Picture of Writing Team Writing Team: Jan 29, 2026 10:47:15 AM

The awkward silence that follows "any questions?" during a virtual open house isn't just uncomfortable—it's expensive. While traditional campus tours...

Lead generation Education marketing Events
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Expert strategies for education video marketing that build trust with parents and drive enrollment through authentic, data-driven visual storytelling.

3 min read

Video Content Strategy for Education Organizations

Picture of Writing Team Writing Team: Jan 29, 2026 10:45:17 AM

If you think creating compelling video content for education organizations is just about pointing a camera at happy children and calling it a day,...

Video Content strategy Education marketing
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Learn how K-12 app marketers can turn privacy constraints into competitive advantages and build trust with security-conscious parents and administrators.

3 min read

Privacy-First Marketing for K-12 Apps: Building Trust in the Breach Era

Picture of Writing Team Writing Team: Jan 29, 2026 10:43:05 AM

When PowerSchool's recent data breach exposed 60 million students' personal information, it wasn't just another cybersecurity headline—it was a trust...

App marketing Education marketing Data privacy Communication
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Discover why parent communication platforms succeed or fail based on psychology, trust architecture, and integration strategy rather than features alone.

3 min read

Parent Communication Systems: The Marketing War for Family Hearts

Picture of Writing Team Writing Team: Jan 29, 2026 10:32:16 AM

The battle for parent attention isn't fought in boardrooms or focus groups – it's waged in the sticky-fingered chaos of morning car lines and the 11...

Childcare Marketing Edtech marketing Education marketing
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