EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Education marketing (2)

Learn to market competency-based education effectively to traditional parents by reframing mastery learning as rigorous skill development and competitive advantage.

3 min read

Marketing Competency-Based Education

Writing Team: Mar 23, 2026 8:00:02 AM

When Shakespeare wrote "a rose by any other name would smell as sweet," he probably wasn't thinking about progressive education marketing. But he...

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Marketing flexible staffing platforms to school districts requires understanding their crisis mentality and positioning reliability over cost savings to win desperate HR departments.

4 min read

Marketing Flexible Staffing Platforms to Desperate Districts

Writing Team: Mar 23, 2026 12:00:00 AM

Every morning at 5:47 AM, somewhere in America, a principal gets the text that makes their stomach drop: "Can't come in today - fever/migraine/family...

Edtech marketing Education marketing

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Master international student recruitment with sophisticated visa messaging, authentic cultural support marketing, and strategic education agent relationships.

3 min read

The International Student Recruitment Playbook

Writing Team: Mar 2, 2026 8:00:03 AM

American universities chasing international students today face a paradox worthy of Kafka: they're selling the American Dream to families who...

Edtech marketing Education marketing

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Master the psychology of summer program marketing: strategic timing, positioning enrichment vs. remediation, and converting learning loss anxiety into enrollment revenue.

3 min read

Marketing Summer Learning Programs

Writing Team: Mar 2, 2026 8:00:00 AM

The annual paradox of summer learning programs reads like a Dickensian tale: it's the best of times for enrollment demand, it's the worst of times...

Education marketing Seasonal Marketing

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Learn expert strategies for marketing dual enrollment programs to ambitious students and cost-conscious parents through counselor networks and transcript advantage positioning.

3 min read

Marketing Dual Enrollment: The Art of Selling Academic Arbitrage

Writing Team: Mar 2, 2026 8:00:00 AM

The dual enrollment market is essentially academic arbitrage - buying college credits at high school prices while the iron is hot. Yet most...

Education marketing Schools

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How the microschool movement is reshaping education marketing. Learn to reach pod leaders, hybrid coordinators, and learning center operators effectively.

4 min read

The Microschool Movement: Marketing to Pod Leaders and Learning Centers

Writing Team: Feb 23, 2026 12:00:01 AM

The pandemic didn't just disrupt education—it shattered the monopoly of traditional schooling and scattered the pieces across kitchen tables,...

Edtech marketing Community Education marketing

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Master homeschool co-op marketing with strategies for reaching coordinators, demonstrating curriculum flexibility, and winning group purchase decisions.

4 min read

The Homeschool Co-op Market

Writing Team: Feb 23, 2026 12:00:00 AM

If traditional education marketing is like trying to sell to a massive department store chain, homeschool co-op marketing is more akin to courting a...

Audience Education marketing

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