EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Education marketing (2)

Explore the psychological factors that drive parent school selection decisions, from cognitive biases to emotional triggers that influence education choices and childcare decision-making.

8 min read

Decision Frameworks That Shape How Parents Select Schools

Picture of Writing Team Writing Team: Jul 11, 2025 11:56:34 AM

Sarah spent three months researching schools for her daughter. She created spreadsheets comparing test scores, teacher-to-student ratios, and...

Edtech marketing Education marketing
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Learn how to design education website conversion funnels that respect parent decision-making processes. Boost enrollment with research-aligned inquiry pathways that convert.

7 min read

Conversion Architecture for Education Websites

Picture of Writing Team Writing Team: Jun 30, 2025 11:07:48 AM

Parents don't choose schools the way they choose restaurants. The decision to entrust another institution with their child's education involves...

Website Education marketing
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Master local SEO for childcare centers with proven technical strategies. Boost Google rankings, attract more families, and dominate local search results.

6 min read

Search Visibility for Educational Organizations

Picture of Writing Team Writing Team: Jun 30, 2025 11:02:45 AM

When parents need childcare, they don't consult Yellow Pages—they reach for their phones and search "daycare near me." That three-second decision to...

Childcare Marketing Education marketing
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Learn techniques to make sophisticated educational technology accessible to busy educators and administrators.

6 min read

The Art of Simplifying Complex Edtech Solutions Through Strategic Copywriting

Picture of Writing Team Writing Team: May 26, 2025 3:21:45 PM

Your product team has built something remarkable: an AI-powered adaptive learning platform that analyzes 47 different learning variables, integrates...

Copywriting Edtech marketing Education marketing
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Discover how education brands can architect distinctive positioning through expertise mapping, childcare differentiation strategies, and school marketing approaches that transcend the noise in saturated markets.

3 min read

Expertise Architecture: Authority Positioning for Brands

Picture of Writing Team Writing Team: May 9, 2025 4:31:19 PM

We've noticed something curious about education brands that flounder: they speak with borrowed voices. The most compelling schools, learning...

Niche marketing Niche Education marketing
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