EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Education marketing

Students now search TikTok before app stores for educational tools. Learn advanced TikTok SEO strategies that drive authentic discovery and app downloads.

3 min read

TikTok SEO for Educational Apps: Why Students Skip App Stores

The age-old question "Google it" has been unceremoniously dethroned by Gen Z and Gen Alpha, who now default to "TikTok it" when seeking everything...

READ NOW
Master COPPA-compliant age verification that protects conversion rates. Expert strategies for progressive disclosure, contextual intelligence, and gamified UX.

4 min read

Age Verification Without Friction: COPPA-Compliant UX That Converts

Remember when age verification meant clicking "Yes, I'm over 18" on a website that clearly knew you weren't? Those halcyon days of honor-system...

READ NOW
Discover how study apps are building engaged communities on Discord, where high school and college students actually spend their time learning together.

3 min read

Discord Marketing for Study Apps: Where Students Actually Hang Out

While most marketers are still fumbling around Instagram and TikTok trying to decode Gen Z, savvy study app brands have discovered something...

READ NOW
Master virtual open house frameworks that convert prospects into enrolled students. Expert strategies for school tours and digital enrollment events that drive results.

3 min read

Virtual Open House Frameworks: Converting Interest to Enrollment

The awkward silence that follows "any questions?" during a virtual open house isn't just uncomfortable—it's expensive. While traditional campus tours...

READ NOW
Expert strategies for education video marketing that build trust with parents and drive enrollment through authentic, data-driven visual storytelling.

3 min read

Video Content Strategy for Education Organizations

If you think creating compelling video content for education organizations is just about pointing a camera at happy children and calling it a day,...

READ NOW
Learn how K-12 app marketers can turn privacy constraints into competitive advantages and build trust with security-conscious parents and administrators.

3 min read

Privacy-First Marketing for K-12 Apps: Building Trust in the Breach Era

When PowerSchool's recent data breach exposed 60 million students' personal information, it wasn't just another cybersecurity headline—it was a trust...

READ NOW
Discover why parent communication platforms succeed or fail based on psychology, trust architecture, and integration strategy rather than features alone.

3 min read

Parent Communication Systems: The Marketing War for Family Hearts

The battle for parent attention isn't fought in boardrooms or focus groups – it's waged in the sticky-fingered chaos of morning car lines and the 11...

READ NOW
Your unknown EdTech app faces trust barriers that take years to overcome. Curriculum publishers have institutional credibility you can borrow through strategic partnerships that work for both parties.

4 min read

Co-Marketing with Curriculum Publishers

Your reading comprehension app has better assessment algorithms than established competitors. Teachers don't care because they've never heard of you....

READ NOW

6 min read

Referral Programs for Educational Apps

Your learning app offers $25 credit for each successful referral. Six months later, you've paid out $150 total—six referrals from 10,000 active...

READ NOW
Accessible EdTech marketing isn't just ethics—it's untapped market opportunity. Here's how to reach neurodiverse learners and students with disabilities through design that works better for everyone.

5 min read

Accessibility in EdTech Marketing: Reaching Neurodiverse Learners and Students with Disabilities

Approximately 15-20% of the population is neurodivergent. According to the National Center for Education Statistics, 19% of undergraduate students...

READ NOW