EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Edtech marketing

Students are secretly running multiple AI tools at once — and it reveals something important about trust, verification, and how AI literacy actually develops.

4 min read

Why Students Use Multiple AI Tools at Once

Writing Team: Jul 17, 2026 12:00:01 AM

There's an arms race happening in dorm rooms, coffee shops, and library cubicles across the country — and it has nothing to do with Adderall or...

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AI EdTech brands face a brutal positioning dilemma: are you helping students learn or helping them cheat? Here's how to market your way through it strategically.

4 min read

The "Cheating or Learning?" Problem for AI EdTech Brands

Writing Team: Jul 16, 2026 11:59:59 PM

There is a specific kind of dread that AI EdTech marketers wake up to every morning, and it has nothing to do with conversion rates or CAC. It is the...

Education technology Edtech marketing Communication

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AI study tools are functioning as emotional regulation tools — not by design, but because students are using them that way. Here's what EdTech founders need to build for.

7 min read

AI Apps Are Becoming Emotional Regulation Tools

Writing Team: Jul 3, 2026 12:00:00 AM

Nobody designed a therapy product. And yet.

Edtech marketing App marketing Chatbot

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AI broke EdTech's core assumptions about learning. Here's what actually counts as education now, and what it means for EdTech brands and marketers.

3 min read

The Post-ChatGPT EdTech Crisis: What Counts as Learning?

Writing Team: Jul 3, 2026 12:00:00 AM

There's a quiet panic running through the hallways of educational institutions right now, and it smells like burnt coffee and existential dread....

Research Edtech marketing Chatbot ChatGPT

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AI tutors promise brilliant, personalized help — but surveillance features are killing student trust. Here's what EdTech brands must do to close the gap.

4 min read

AI is Great, But Students Want Help, Not Surveillance

Writing Team: Jun 26, 2026 12:00:00 AM

There's a particular kind of irony baked into the current AI tutoring moment. We've built tools capable of explaining quantum mechanics to a confused...

Education technology Edtech marketing AI Capabilities AI Adoption

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Students are choosing ChatGPT over EdTech apps — and it's not about AI. It's about friction, empathy, and a marketing message that misses the actual user.

4 min read

Why Students Choose ChatGPT Over Your EdTech App

Writing Team: Jun 25, 2026 11:59:59 PM

There's a brutally honest conversation happening in every college library, high school study hall, and graduate seminar right now, and your EdTech...

Edtech marketing App marketing ChatGPT

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Parents distrust AI learning platforms for real reasons. Here's the strategic breakdown of why—and how EdTech brands can rebuild trust that actually converts.

4 min read

Why Parents Don't Trust AI Learning Platforms

Writing Team: Jun 20, 2026 1:53:50 PM

There's a particular kind of irony in watching an industry built on intelligence—artificial or otherwise—fail so spectacularly at understanding its...

Customer retention Edtech marketing AI Capabilities

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Study apps are the new status symbols. Learn how streak mechanics, aesthetic branding, and identity signaling drive student app choices — and what marketers should do about it.

4 min read

The Status Economy of Study Apps Among Students

Writing Team: Jun 20, 2026 1:50:50 PM

There's a scene playing out in university libraries and coffee shops everywhere right now. A student opens their laptop, and before they do anything...

Education technology Edtech marketing Education marketing

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