EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Accessible EdTech marketing isn't just ethics—it's untapped market opportunity. Here's how to reach neurodiverse learners and students with disabilities through design that works better for everyone.

5 min read

Accessibility in EdTech Marketing: Reaching Neurodiverse Learners and Students with Disabilities

Picture of Writing Team Writing Team: Jan 5, 2026 7:59:59 AM

Approximately 15-20% of the population is neurodivergent. According to the National Center for Education Statistics, 19% of undergraduate students reported having a disability in 2023. That's not a niche market—it's millions of learners your...

Niche marketing Neurodivergence Edtech marketing Education marketing
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Adult learners aren't traditional students with jobs. They're calculating ROI on time they don't have. Here's why your student-focused messaging fails with career changers.

5 min read

Marketing to Adult Learners

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:01 AM

A 19-year-old choosing a college major faces uncertainty about future career paths. A 34-year-old enrolling in a data analytics program faces...

Content strategy Education marketing Communication
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Students ignore .edu email addresses by design. Here's how EdTech marketers reach student audiences when institutional email is where engagement goes to die.

5 min read

Email Marketing to Students: Overcoming the Dead .edu Email Problem

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:00 AM

Your carefully crafted email campaign sits in an inbox your target audience opened twice this semester—once during orientation and once when...

Edtech marketing Education marketing Email Marketing
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Reddit's learning communities are gold mines for EdTech marketing, but most companies get banned within days. Here's how to participate without triggering moderator wrath.

5 min read

Reddit Marketing for Learning Platforms

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Reddit's education subreddits represent something rare in digital marketing: places where people actively request product recommendations without...

Community Reddit Digital marketing
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Educational content dominates YouTube, but most EdTech companies optimize for the wrong signals. Here's how to compete when Khan Academy and Crash Course own the territory.

4 min read

YouTube SEO for Educational Content

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:04 AM

YouTube processes over 3 billion searches monthly, making it the world's second-largest search engine. Educational content represents one of the...

Video seo Content strategy YouTube
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Privacy regulations like FERPA and COPPA don't just limit data collection—they reshape every aspect of EdTech marketing strategy. Here's what you actually can't do and why it matters.

5 min read

FERPA, COPPA, and Marketing: What EdTech Marketers Legally Can't Do

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:03 AM

Most B2B marketers build campaigns around behavioral tracking, retargeting pixels, and granular attribution models. EdTech marketers operate in a...

Edtech marketing Education marketing Legalities Data privacy
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Most EdTech accreditations are marketing theater. Here's how to identify which credentials actually influence buying decisions and which ones waste badge space on your homepage.

5 min read

Accreditation as Social Proof: Marketing Educational Credentials That Actually Matter

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Your product page displays seventeen trust badges. Accredited by three organizations nobody's heard of. Certified compliant with frameworks that...

Research Education technology Edtech marketing
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Discover how behavioral economics and pricing psychology drive purchasing decisions for online courses, with strategies for setting prices that maximize conversion and perceived value.

5 min read

Pricing Psychology for Online Courses: Why $997 Beats $1000

Picture of Writing Team Writing Team: Dec 8, 2025 8:00:01 AM

You spent months creating your online course. The content is exceptional. The transformation is real. The value is undeniable.

Course Edtech marketing Digital marketing
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Discover how educational institutions use scholarship programs strategically as marketing and student acquisition tools while providing genuine financial aid.

2 min read

Financial Aid as a Marketing Channel: Scholarship Strategies That Drive Applications

Picture of Writing Team Writing Team: Dec 8, 2025 7:59:59 AM

Your competitor just launched a $5,000 scholarship program that generated 2,400 applications.

Funnel Edtech marketing Education marketing
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Learn how EdTech companies can successfully navigate complex school district procurement processes by marketing to committees, understanding budget cycles, and building consensus across stakeholders.

5 min read

School District Procurement: Marketing to Committees, Not Individuals

Picture of Writing Team Writing Team: Dec 1, 2025 8:00:01 AM

You built an amazing EdTech product. Teachers love it. Students benefit from it. Parents want it.

Sales Edtech marketing Procurement
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