EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

6 min read

Waitlist Management as a Marketing Strategy

Writing Team: Jul 11, 2025 12:18:32 PM

Most childcare centers treat waitlists as necessary evils—administrative burdens that frustrate parents and create operational headaches. But forward-thinking centers are discovering that waitlists represent untapped marketing opportunities. The...

Sales Education marketing

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Explore the psychological factors that drive parent school selection decisions, from cognitive biases to emotional triggers that influence education choices and childcare decision-making.

8 min read

Decision Frameworks That Shape How Parents Select Schools

Writing Team: Jul 11, 2025 11:56:34 AM

Sarah spent three months researching schools for her daughter. She created spreadsheets comparing test scores, teacher-to-student ratios, and...

Edtech marketing Education marketing

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Learn how to design education website conversion funnels that respect parent decision-making processes. Boost enrollment with research-aligned inquiry pathways that convert.

7 min read

Conversion Architecture for Education Websites

Writing Team: Jun 30, 2025 11:07:48 AM

Parents don't choose schools the way they choose restaurants. The decision to entrust another institution with their child's education involves...

Website Education marketing

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Master local SEO for childcare centers with proven technical strategies. Boost Google rankings, attract more families, and dominate local search results.

6 min read

Search Visibility for Educational Organizations

Writing Team: Jun 30, 2025 11:02:45 AM

When parents need childcare, they don't consult Yellow Pages—they reach for their phones and search "daycare near me." That three-second decision to...

Childcare Marketing Education marketing

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Learn photography strategies, branding approaches, and visual systems that build trust with parents and community.

6 min read

Move Beyond Stock Photos

Writing Team: May 26, 2025 3:25:45 PM

Walk through the websites of a dozen schools, childcare centers, or educational programs and you'll see the same tired imagery: diverse children...

Branding Edtech marketing Graphics

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Learn techniques to make sophisticated educational technology accessible to busy educators and administrators.

6 min read

The Art of Simplifying Complex Edtech Solutions Through Strategic Copywriting

Writing Team: May 26, 2025 3:21:45 PM

Your product team has built something remarkable: an AI-powered adaptive learning platform that analyzes 47 different learning variables, integrates...

Copywriting Edtech marketing Education marketing

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Cut through edtech marketing noise with authentic messaging that resonates with educators. Learn to communicate real value without buzzwords that turn off your primary audience.

5 min read

Beyond Buzzwords: Authentic Messaging for EdTech Products

Writing Team: May 26, 2025 3:17:18 PM

Walk into any education conference and you'll hear the same recycled phrases echoing from every booth: "personalized learning," "data-driven...

Content strategy Copywriting Edtech marketing

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Discover how to transform abstract educational philosophies into powerful marketing messages that resonate with parents and students.

4 min read

The Pedagogical Value Proposition: Turn Educational Philosophy into Marketing Messages

Writing Team: May 9, 2025 4:37:37 PM

We've noticed something peculiar in our work with education brands: the disconnect between what educators cherish about their approach and what they...

Branding Education technology Edtech marketing Philosophy

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