EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Your mobile-first EdTech app is invisible to schools requiring Chromebook compatibility. Your web-only platform frustrates students who want to study on phones. Here's how usage context determines platform strategy.

6 min read

Multi-Platform Strategy for Learning Apps: When to Build Web vs. Mobile-First

Writing Team: Jan 26, 2026 8:00:05 AM

You built a beautiful iOS app with smooth animations and native gestures. Teachers love it during demos on their personal iPhones. Then you try to sell to school districts and discover they've standardized on Chromebooks running web apps. Your iOS...

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8 min read

Search Intent for EdTech Queries: What Teachers Actually Type When Looking for Apps

Writing Team: Jan 26, 2026 8:00:01 AM

Your product page ranks for "differentiated instruction software" and "personalized learning management system." Your organic traffic is abysmal....

seo Edtech marketing Keywords

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Paid acquisition costs $50+ per user while your blog sits empty. Here's how educational content becomes distribution infrastructure that compounds over time instead of burning budget.

7 min read

Educational App Blogging: Why Your Product Needs a Content Strategy

Writing Team: Jan 26, 2026 8:00:00 AM

Your Facebook ads now cost $67 per app install, up from $28 last year. Google Search ads deliver installs at $53. Your unit economics are...

Content strategy Copywriting Messaging Blog

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Your EdTech subscription hemorrhages users monthly at rates that would bankrupt most SaaS businesses. Here's why education subscriptions fail and how to build retention that actually works.

7 min read

Subscription Fatigue in EdTech: Why Your App's Churn Rate Is Probably 60%+

Writing Team: Jan 19, 2026 8:00:00 AM

Your monthly churn is 58%. You've normalized this catastrophic attrition by telling yourself "that's just how EdTech works" or "summer always kills...

App marketing Churn prevention User Retention

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Parents download free educational apps, then refuse to pay for anything inside them. Here's the psychology determining which in-app purchases convert and which trigger uninstalls.

7 min read

In-App Purchase Psychology for Educational Apps: What Parents Will Actually Pay For

Writing Team: Jan 19, 2026 8:00:00 AM

Your educational app has 50,000 downloads this month. Your in-app purchase conversion rate is 1.8%. You've acquired users efficiently, but you're...

Edtech marketing App marketing User Experience User Retention

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Your unknown EdTech app faces trust barriers that take years to overcome. Curriculum publishers have institutional credibility you can borrow through strategic partnerships that work for both parties.

4 min read

Co-Marketing with Curriculum Publishers

Writing Team: Jan 19, 2026 8:00:00 AM

Your reading comprehension app has better assessment algorithms than established competitors. Teachers don't care because they've never heard of you....

Social media Influencers Education marketing Digital marketing

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Your acquisition funnel leaks users faster than you can capture them. Meanwhile, community-led EdTech products grow through word-of-mouth you can't buy. Here's how communities become distribution infrastructure.

8 min read

Community-Led Growth for EdTech: Building User Groups That Scale Your App

Writing Team: Jan 12, 2026 8:00:03 AM

Your paid acquisition costs $47 per user. Retention at day 30 is 23%. The math doesn't work—you're burning capital acquiring users who disappear...

Content strategy Edtech marketing Community User Experience

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6 min read

Referral Programs for Educational Apps

Writing Team: Jan 12, 2026 8:00:03 AM

Your learning app offers $25 credit for each successful referral. Six months later, you've paid out $150 total—six referrals from 10,000 active...

App marketing Education marketing Communication Messaging

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Most EdTech gamification is digital participation trophies nobody wants. Here's the psychological difference between badge systems that drive adoption and those that clutter interfaces.

6 min read

Gamification Marketing: When Badge Systems Actually Drive EdTech App Adoption

Writing Team: Jan 12, 2026 8:00:00 AM

Your app awards a "First Lesson Complete!" badge with confetti animation. The user dismisses it without reading. Three lessons later: "Learning...

Edtech marketing App marketing User Experience Gaming

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Educational app categories are algorithmic wastelands where brilliant products die unseen. Here's why standard ASO fails in education and what actually works.

6 min read

App Store Optimization for Educational App

Writing Team: Jan 5, 2026 8:00:01 AM

Your math app has better pedagogy than Khan Academy. Your language learning app uses more effective spaced repetition than Duolingo. Your study tool...

Education technology Edtech marketing App marketing

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