EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Explore the evolution of edtech messaging from programmed learning to AI tutoring. Learn historical lessons that guide modern educational technology marketing strategies and avoid past mistakes.

5 min read

The Evolution of Edtech Messaging: Historical Lessons for Modern Marketers

Picture of Writing Team Writing Team: Aug 18, 2025 8:00:00 AM

When B.F. Skinner introduced "teaching machines" in the 1950s, he promised they would "revolutionize education" and "free teachers from routine drill work." Sound familiar? Today's AI tutoring companies use nearly identical language about...

Branding Copywriting Edtech marketing
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Master the balance between innovation and accessibility in edtech copywriting. Learn how to communicate complex educational technology in language that resonates with teachers, administrators, and parents.

7 min read

Balancing Innovation and Accessibility in Edtech Copywriting

Picture of Writing Team Writing Team: Aug 18, 2025 8:00:00 AM

When a fourth-grade teacher with thirty years of classroom experience reads about "AI-powered adaptive learning algorithms that personalize content...

Copywriting Edtech marketing
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Transform raw edtech data into compelling marketing narratives. Learn 8 proven techniques that blend analytics with storytelling to create authentic, persuasive content that drives educator adoption and student success.

7 min read

Using Analytics to Shape Your Edtech Marketing Narrative

Picture of Writing Team Writing Team: Jul 21, 2025 8:00:00 AM

When Khan Academy discovered that students using their platform for just 30 minutes per week improved math proficiency by 19%, they didn't simply add...

Data Edtech marketing Communication
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Learn month-by-month strategies, budget cycle timing, and seasonal messaging that drives maximum educator engagement and adoption.

8 min read

Content Marketing for the Academic Calendar

Picture of Writing Team Writing Team: Jul 21, 2025 8:00:00 AM

In an industry where purchasing decisions follow fiscal cycles and implementation happens in waves, timing becomes the silent partner in every...

Content strategy Edtech marketing
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Master the art of voice and tone in edtech marketing. Learn how to communicate authentically with educators, avoid AI voice cloning pitfalls, and create content that builds trust and drives adoption.

5 min read

Voice and Tone in Edtech Marketing

Picture of Writing Team Writing Team: Jul 17, 2025 12:32:59 PM

When Maria, a veteran third-grade teacher, receives yet another edtech marketing email, she can sense within seconds whether it comes from someone...

Edtech marketing Communication
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Discover how neuroscience and psychology explain why storytelling drives edtech adoption. Learn actionable techniques for creating narratives that engage educators, reduce resistance, and accelerate implementation decisions.

4 min read

Edtech Storytelling: Why Narratives Drive Adoption

Picture of Writing Team Writing Team: Jul 17, 2025 12:28:39 PM

When Sarah, a fifth-grade teacher, watched the product demo for the new reading platform, something curious happened. As the presenter described...

Storytelling Edtech marketing
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Transform your teaching staff into authentic thought leaders with strategic educator-generated content that builds trust, showcases expertise, and drives enrollment across all educational levels.

6 min read

Activating Teaching Staff as Authentic Thought Leaders

Picture of Writing Team Writing Team: Jul 14, 2025 8:00:00 AM

Your preschool teacher just posted a video about social-emotional learning that received 50,000 views and 200 comments from engaged parents. Your...

Teaching Thought Leadership
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Discover research-backed strategies for creating compelling virtual tours that convert prospective families, with platform recommendations and best practices for childcare centers and schools.

4 min read

Virtual Tours That Convert

Picture of Writing Team Writing Team: Jul 14, 2025 8:00:00 AM

The average parent spends 47 seconds on a school's virtual tour before deciding whether to schedule an in-person visit. That's less than a minute to...

Education marketing Schools
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Transform your childcare center's waitlist from a frustrating delay into a powerful marketing tool that builds parent loyalty, creates anticipation, and drives enrollment conversions.

6 min read

Waitlist Management as a Marketing Strategy

Picture of Writing Team Writing Team: Jul 11, 2025 12:18:32 PM

Most childcare centers treat waitlists as necessary evils—administrative burdens that frustrate parents and create operational headaches. But...

Sales Education marketing
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Explore the psychological factors that drive parent school selection decisions, from cognitive biases to emotional triggers that influence education choices and childcare decision-making.

8 min read

Decision Frameworks That Shape How Parents Select Schools

Picture of Writing Team Writing Team: Jul 11, 2025 11:56:34 AM

Sarah spent three months researching schools for her daughter. She created spreadsheets comparing test scores, teacher-to-student ratios, and...

Edtech marketing Education marketing
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