EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Master practical go-to-market frameworks specifically designed for edtech companies. Learn how to position solutions, identify beachhead markets, navigate buying committees, and build scalable launch strategies that drive adoption in complex educational environments.

6 min read

Go-to-Market Strategy & Positioning Frameworks for Edtech

Writing Team: Oct 13, 2025 8:00:01 AM

Edtech companies fail not because their products don't work, but because they misjudge how educational institutions actually buy, implement, and adopt new solutions. A brilliant learning platform means nothing if it reaches the wrong decision-maker,...

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Discover eight wildly unconventional marketing strategies for edtech apps that break industry norms. From teacher-led content studios to student advisory boards, learn tactics that drive authentic adoption beyond traditional digital marketing playbooks.

8 min read

How to Market an Edtech App: 8 Unconventional Strategies That Actually Work

Writing Team: Oct 13, 2025 8:00:00 AM

Most edtech app marketing follows a predictable playbook: SEO-optimized blog posts about "best practices," LinkedIn ads targeting administrators,...

Edtech marketing App marketing

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Discover how marketing teams can identify toxic startup culture, support organizational health, and tell authentic culture stories that drive sustainable growth in edtech companies without sacrificing values for metrics.

3 min read

Marketing's Role in Combating Toxic Startup Culture

Writing Team: Oct 9, 2025 7:23:32 PM

The edtech sector attracts mission-driven founders who genuinely want to improve learning outcomes. Yet pressure to achieve hypergrowth, secure...

Culture Startup Edtech marketing

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Learn how to structure compelling edtech case studies that convert prospects into customers. Discover proven frameworks, data presentation strategies, and storytelling techniques that demonstrate measurable ROI and transform implementation stories into powerful sales assets.

3 min read

Structuring Success Stories That Sell Edtech Solutions

Women's Health Writing Team: Oct 9, 2025 7:17:16 PM

Educational technology companies face a unique credibility challenge. Decision-makers—whether district administrators, curriculum directors, or...

Storytelling Edtech marketing Case Studies

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8 min read

SEO for EdTech

Writing Team: Sep 22, 2025 8:00:00 AM

Educational technology companies face distinct SEO challenges. Academic search behaviors differ from commercial queries. Decision-making involves...

seo Technical SEO

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Understand the psychological barriers to AI adoption in education and discover proven messaging strategies that address teacher and administrator resistance effectively.

7 min read

AI Adoption in Education: Messaging That Addresses Resistance

Writing Team: Sep 22, 2025 8:00:00 AM

Educational institutions resist AI adoption more than any other sector. Teachers fear job displacement. Administrators worry about student privacy....

Content strategy Edtech marketing Communication

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Master Meta's full-funnel lead generation for education technology. Discover ad strategies, content assets, and follow-up sequences that convert students and educators.

5 min read

The Meta Lead Generation System for Edtech

Writing Team: Sep 8, 2025 8:00:00 AM

Jake Martinez was 28, working customer service at a cable company, and absolutely miserable. He'd scroll through Facebook during his breaks, seeing...

Ads Edtech marketing Meta

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Learn how educational apps successfully market unique pedagogical methods. Discover strategies to communicate specialized learning approaches that differentiate and drive adoption.

7 min read

Marketing Specialized Learning Approaches in Education Apps

Writing Team: Sep 8, 2025 8:00:00 AM

Maria Rodriguez had a brilliant idea. Her educational app would bring authentic Montessori methods to digital learning—child-led exploration, sensory...

Edtech marketing App marketing

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Education advertising requires sophisticated audience architecture that aligns with stakeholder hierarchies and academic calendars. Here's how to build targeting systems that reach the right education decision-makers at optimal moments.

7 min read

Audience Architecture for Education Advertising: Building High-Intent Targeting Systems

Writing Team: Sep 1, 2025 9:40:53 AM

Most education advertising fails because it treats schools like businesses. It targets generic "decision makers" instead of understanding the complex...

Audience Edtech marketing

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EdTech Google Ads require different strategies than B2C campaigns. Here's the science behind high-converting PPC for education: psychology, timing, messaging, and measurement frameworks that actually drive enrollments.

6 min read

The Science of Education PPC: Creating High-Converting Google Ad Campaigns for EdTech

Writing Team: Sep 1, 2025 8:00:00 AM

EdTech PPC campaigns fail because marketers treat education like any other product. They use standard B2C playbooks for B2E (Business-to-Education)...

Ads Edtech marketing App marketing

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