EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Learning apps use push notifications like caffeine-addicted marketers—too much, too often, with no regard for the crash. Here's where helpful reminders become harassment.

5 min read

Push Notification Strategy for Learning Apps

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:00 AM

It's 9:47 PM. She's finally horizontal after fourteen hours of work, commute, dinner, dishes, and bedtime negotiations with a five-year-old. Her phone vibrates: "You haven't practiced Spanish today! Don't break your streak!" She doesn't open the...

seo Edtech marketing App marketing
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Accessible EdTech marketing isn't just ethics—it's untapped market opportunity. Here's how to reach neurodiverse learners and students with disabilities through design that works better for everyone.

5 min read

Accessibility in EdTech Marketing: Reaching Neurodiverse Learners and Students with Disabilities

Picture of Writing Team Writing Team: Jan 5, 2026 7:59:59 AM

Approximately 15-20% of the population is neurodivergent. According to the National Center for Education Statistics, 19% of undergraduate students...

Niche marketing Neurodivergence Edtech marketing Education marketing
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Adult learners aren't traditional students with jobs. They're calculating ROI on time they don't have. Here's why your student-focused messaging fails with career changers.

5 min read

Marketing to Adult Learners

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:01 AM

A 19-year-old choosing a college major faces uncertainty about future career paths. A 34-year-old enrolling in a data analytics program faces...

Content strategy Education marketing Communication
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Students ignore .edu email addresses by design. Here's how EdTech marketers reach student audiences when institutional email is where engagement goes to die.

5 min read

Email Marketing to Students: Overcoming the Dead .edu Email Problem

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:00 AM

Your carefully crafted email campaign sits in an inbox your target audience opened twice this semester—once during orientation and once when...

Edtech marketing Education marketing Email Marketing
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Reddit's learning communities are gold mines for EdTech marketing, but most companies get banned within days. Here's how to participate without triggering moderator wrath.

5 min read

Reddit Marketing for Learning Platforms

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Reddit's education subreddits represent something rare in digital marketing: places where people actively request product recommendations without...

Community Reddit Digital marketing
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Educational content dominates YouTube, but most EdTech companies optimize for the wrong signals. Here's how to compete when Khan Academy and Crash Course own the territory.

4 min read

YouTube SEO for Educational Content

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:04 AM

YouTube processes over 3 billion searches monthly, making it the world's second-largest search engine. Educational content represents one of the...

Video seo Content strategy YouTube
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Privacy regulations like FERPA and COPPA don't just limit data collection—they reshape every aspect of EdTech marketing strategy. Here's what you actually can't do and why it matters.

5 min read

FERPA, COPPA, and Marketing: What EdTech Marketers Legally Can't Do

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:03 AM

Most B2B marketers build campaigns around behavioral tracking, retargeting pixels, and granular attribution models. EdTech marketers operate in a...

Edtech marketing Education marketing Legalities Data privacy
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Most EdTech accreditations are marketing theater. Here's how to identify which credentials actually influence buying decisions and which ones waste badge space on your homepage.

5 min read

Accreditation as Social Proof: Marketing Educational Credentials That Actually Matter

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Your product page displays seventeen trust badges. Accredited by three organizations nobody's heard of. Certified compliant with frameworks that...

Research Education technology Edtech marketing
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Discover how behavioral economics and pricing psychology drive purchasing decisions for online courses, with strategies for setting prices that maximize conversion and perceived value.

5 min read

Pricing Psychology for Online Courses: Why $997 Beats $1000

Picture of Writing Team Writing Team: Dec 8, 2025 8:00:01 AM

You spent months creating your online course. The content is exceptional. The transformation is real. The value is undeniable.

Course Edtech marketing Digital marketing
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Discover how educational institutions use scholarship programs strategically as marketing and student acquisition tools while providing genuine financial aid.

2 min read

Financial Aid as a Marketing Channel: Scholarship Strategies That Drive Applications

Picture of Writing Team Writing Team: Dec 8, 2025 7:59:59 AM

Your competitor just launched a $5,000 scholarship program that generated 2,400 applications.

Funnel Edtech marketing Education marketing
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